100 Greatest Guitar Solos: No. 38 "Whole Lotta Love" (Jimmy Page)
“I used distant miking to get that rhythm guitar tone,” says Jimmy Page.
“Miking used to be a science, and I’d heard that distance makes depth, which in turn gives you a fatter guitar sound. The amp was turned up very high. It was distorting, just controlled to the point where it had some balls to it. I also used a depressed wah-wah pedal on the solo, as I did on ‘Communication Breakdown.’ It gets you a really raucous sound.
"The descending riff that answers the line ‘whole lotta love’ was created using slide and backwards echo. Backwards echo has been used a lot now, but I think I was the first to use it.”