AXOLOGY: Rotosound Turns 50, Gets Face Lift
Rotosound has redesigned the packaging on its major guitar string lines to emphasize its British history and make each style of string easier to identify on store shelves.
The new packages feature a distressed Union Jack motif on a color-coded backdrop featuring a silhouetted guitarist: silver for British Steel, bronze for Tru Bronze and blue for Pure Nickel.
Rotosound was founded in 1958 by James How, a British engineer who became obsessed with zithers after viewing the 1949 film The Third Man, which featured the instrument on its soundtrack. Having amassed some 250 broken or stringless zithers, How repaired and sold them, and with the proceeds developed a semi-automated string-winding machine, the first in England.
Named Top Strings, and later Rotop Strings, the brand was eventually called Rotosound and became the choice of many players during the electric guitar boom of the early Sixties. Over years, the brand has been used by the Beatles, Jimi Hendrix, the Who, Pink Floyd, Yes, Led Zeppelin, the Buzzcocks, Queen, Guns N’ Roses, Iron Maiden and Oasis, among many others.
You Might Also Like...
11 min 50 sec ago
13 min 33 sec ago
Thirty Guitar Legends — Including Eddie Van Halen, Dimebag Darrell and Jeff Beck — Choose the Song They'd Most Want to Be Remembered By, Part 114 min 5 sec ago
'Dale Turner's Guide to Acoustic Rock Guitar' Parts 1 and 2 — Ultimate DVD Guides for Acoustic Rock Guitarists16 min 2 sec ago
2 days 18 hours ago
2 days 20 hours ago
2 days 23 hours ago
In the Magazine
Most Commented Articles
GUITAR WORLD ON FACEBOOK
Guitar World on Twitter
- 1 of 423