AXOLOGY: Rotosound Turns 50, Gets Face Lift
Rotosound has redesigned the packaging on its major guitar string lines to emphasize its British history and make each style of string easier to identify on store shelves.
The new packages feature a distressed Union Jack motif on a color-coded backdrop featuring a silhouetted guitarist: silver for British Steel, bronze for Tru Bronze and blue for Pure Nickel.
Rotosound was founded in 1958 by James How, a British engineer who became obsessed with zithers after viewing the 1949 film The Third Man, which featured the instrument on its soundtrack. Having amassed some 250 broken or stringless zithers, How repaired and sold them, and with the proceeds developed a semi-automated string-winding machine, the first in England.
Named Top Strings, and later Rotop Strings, the brand was eventually called Rotosound and became the choice of many players during the electric guitar boom of the early Sixties. Over years, the brand has been used by the Beatles, Jimi Hendrix, the Who, Pink Floyd, Yes, Led Zeppelin, the Buzzcocks, Queen, Guns N’ Roses, Iron Maiden and Oasis, among many others.
You Might Also Like...
11 hours 22 min ago
12 hours 31 min ago
13 hours 2 sec ago
17 hours 8 min ago
Jim Dunlop Effect Pedal Throwdown, Round 1: EVH95 Eddie Van Halen Cry Baby Vs. ZW95 Zakk Wylde Cry Baby17 hours 24 min ago
December 2014 Guitar World: Slipknot, Slash on 'Fire,' Joe Bonamassa, D'Angelico Jazz Box Phenomenon and More17 hours 40 min ago
17 hours 44 min ago
In the Magazine
Most Commented Articles
GUITAR WORLD ON FACEBOOK
Guitar World on Twitter
- 1 of 87