Guitar Girl'd: Fender Hosts Girl Rock Nation Event at House of Rock in Santa Monica
Last week, I took a quick trip down to LA to attend the Fender Girl Rock Nation party and benefit for the Rock N’ Roll Camp for Girls of Los Angeles at the luxurious House of Rock in Santa Monica. When Fender throws an event, they know how to do it right! But this wasn’t just a party, it was part of their plan to change girls lives.
Earlier that day, Fender offered a Girl Rock Nation workshop to 30 young girls of the Variety Boys & Girls Club of Boyle Heights. During the three-hour retreat, the girls learned guitar, bass and songwriting from prominent female musicians like Nik West and Annie Clements, as well as crew from the Rock N’ Roll Camp for Girls of Los Angeles.
At the end of the workshop, Fender gifted each girl with a brand-new acoustic guitar.
Later that night, women from all facets of the industry joined for merriment, some great music and a night of living the high life in this exquisite mansion. We enjoyed live performances by singer-songwriter Lucy Schwartz, West, Clements, Icelandic female trio The Charlies, and up-and-coming rock duo Two Piece Extra Spicy.
Some of my favorite moments are featured in the photo gallery below!
Fender’s Girl Rock Nation is a blog and an initiative to highlight female players and expose role models for future girl rockers everywhere! Find out more at girlrocknation.com.
Laura B. Whitmore is a singer/songwriter based in the San Francisco bay area. A veteran music industry marketer, she has spent over two decades doing marketing, PR and artist relations for several guitar-related brands including Marshall and VOX. Her company, Mad Sun Marketing, represents Dean Markley, Agile Partners, Peavey, Jammit, Notion Music, Guitar World and many more. Laura was instrumental in the launch of the Guitar World Lick of the Day app. She is the founder of the Women in Music Network at thewimn.com, producer of the Women's Music Summit and the lead singer for the rock band Summer Music Project. More at mad-sun.com.
No tour would be complete without checking out the incredible master bathroom. Wowza!
Funky master bedroom fixtures!
Icelandic female trio The Charlies dazzled us with some super tight harmonies.
Bassist Annie Clements, Radical Classical guitarist Jocelyn Celaya and guitarist Malina Moye.
Nik West and Annie Clements rip it up with some dual-bass action. Amazing!
Singer/songwriter Lucy Schwartz sounded incredible. What a talent!master bathroom. Wowza!
From left: Guitar technician Christina Hudson, Pauline France of Fender, Laura B. Whitmore, guitarist Ali Handal and Beth Marlis of Musicians Institute.
Girl duo Two Piece Extra Spicy wowed the industry crowd with their fearless performance of original songs.
Fender’s Pauline France (left) and Chrissy Mauck (right) introduce the event and performances.
Too chilly for a dip in the amazing pool! Maybe next time …
Fender’s Pauline France and guitarist Lynda Kay.
The House of Rock in Santa Monica, California.
Thirty young girls of the Variety Boys & Girls Club of Boyle Heights each took home a Fender guitar after the Girl Rock Nation workshop at the House of Rock in Santa Monica.
The entire upper level of the mansion houses an amazing recording studio.