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Dear Record Label: Making Friends with Your Competition, and How to Get the Most Out of Touring

Dear Record Label: Making Friends with Your Competition, and How to Get the Most Out of Touring

Q: The costs associated with touring these days can be prohibitive for new bands, especially since the chances of earning a decent return are small. How can I achieve widespread attention without travelling all over the country/world?

HARLAN FREY (VP Touring/Artist Development): Put every ounce of blood, sweat, and tears into the creation of your music. Take chances, and perfect your craft. You'd be amazed at how much easier touring becomes when the emphasis placed on creating the most impactful tracks possible is put at a premium. Word of mouth travels faster than ever, and if you engage online directly with your fans, they will show up and support your touring endeavors whenever that happens.

And if you're an unsigned band, be sure to check out Roadrunner's Sign Me To website, which allows unsigned bands to display their music, move up charts based on fan ratings, get reviewed by Roadrunner staff and maybe even get signed!

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