Fender has announced its all-new Fender Acoustic Custom Shop, which is in New Hartford, Connecticut. Operated by Fender’s most experienced guitar luthiers, the Fender Acoustic Custom Shop is committed to delivering the highest levels of acoustic guitar craftsmanship.
Limited to 2013 production only, the guitar is a meticulously crafted replica of the black Fender Stratocaster Blackmore played with Deep Purple in the early ’70s, including the recording of seminal album Machine Head and the band’s greatest hit single.
January is "gear month" in the music industry — the month when manufacturers and retailers gather at the annual Winter NAMM Show in Anaheim, California, to show and sell what's new for the coming year. With NAMM in the air, the Fender Custom Shop released its 2013 Custom Collection last week (Check it out here). It consists of eight new guitars and two new bass models.
Fender has added four new models to its Pawn Shop Series, which the company calls a line of "guitars that never were but should have been.” There's the Pawn Shop ’70s Strat Deluxe, Pawn Shop Super-Sonic, Pawn Shop Mustang Bass and Pawn Shop Bass VI.
Fender and Kenny Wayne Shepherd have been working together since the blues artist was a 17-year-old phenom and heir apparent to the SRV throne. Since then, Shepherd has established himself as both a singular contemporary blues guitarist and a master of the genre’s established forms and tones. His signature Fender Strat is made of the same stuff, combining modern components with features inspired by some of Shepherd’s favorite vintage Strats. The result is a powerhouse blues guitar at a wallet-friendly price.
The Fender Custom Shop’s 2013 Custom Collection presents some of its most sophisticated and meticulously crafted product offerings to date, including eight guitars and two basses. The most distinctive features of each individual model are listed here.
Two thousand twelve seemed to be the year of the acoustic. With hits like, “I Will Wait,” from Mumford & Sons, or “Home,” by Phillip Phillips, most of this year’s most popular songs had an acoustic guitar as the prominent instrument fueling the tune. Even mega-stars like Katy Perry took notice and stripped away the electronic beats of her hit song, “The One That Got Away,” to deliver a sensitive acoustic performance of it.
Last week, I took a quick trip down to LA to attend the Fender Girl Rock Nation party and benefit for the Rock N’ Roll Camp for Girls of Los Angeles at the luxurious House of Rock in Santa Monica. When Fender throws an event, they know how to do it right! But this wasn’t just a party, it was part of their plan to change girls lives.