Jack White Releases New Single, "Freedom at 21," Via Balloons for April Fools' Day
This past Sunday was April Fools' Day, and while many of us were busy falling for Google's Really Advanced Search feature, Jack White was busy releasing 1,000 copies of his new single, "Freedom at 21," as flexidiscs.
Oh, and they were attached to giant helium balloons. We should probably mention that too.
Never one to embrace traditional methods for — well, anything — White had 1,000 biodegradable latex balloons filled with helium and a copy of his new single before launching them all skyward, hoping they'd land in the hands of people who don't typically visit record stores.
The balloons also contained postcards instructing finders of the records to submit photos and information about where/when it was found. The results will be collected here.
White's debut solo album, Blunderbuss, is out April 24 on Third Man Records.
You Might Also Like...
3 sec ago
10 min 12 sec ago
Guitar World DVD: Learn '50 Essential Expert Licks' from Joe Satriani, Jeff Loomis, Andy Timmons and More14 min 46 sec ago
19 min 7 sec ago
25 min 2 sec ago
1 hour 11 min ago
20 hours 13 min ago