Maker of Hammer Jammer Device for Guitars Launches Kickstarter Program — Video

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bradleethedawg

There are a couple of categories of this kind of new product for guitarists. There's the stuff like the "automatic pick holder" or the "Chord Buddy" that WILL sell as impulse buys at the register in Mom/Pop music stores - they'll go around once and fade into obscurity with "pet rocks"... then there are the oddball items like the E-Bow that make a unique enough noise that they find legs. This thing is in the second category. I can see session guys having a use for a gizmo that will make their guitar sound like a hammered dulcimer - which is what this does. I think it'll show up on a few recordings - maybe TV/Movie soundtracks, new wave 'relaxation' music - stuff liddat. In any case, it, or some version os "it" -will probably make it. Is the inventor going to be able to retire at 40 on his/her private island in the South Pacific - doubtful. I do like the sounds this adds to the repertoire - I'd probably grab on next time I'm at mom/pop check-out register.

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Big Walnut Prod...

It's not a question of finding "actual investors". We are simply funding this way to allow the guitar players to fund the project and "pre-purchase" with their pledge. That way no one is charged until (and if) the project funds.
Thanks.
Big Walnut Productions

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ardiril

Funding a Kickstarter does not equal a guarantee that a product will ever ship. This is no better than a club with pay to play.

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mooseboy

You're just bound and determined to be a freakin' troll on this, aren't you? Take a damned minute and learn about how Kickstarter works:

1.) You don't have to invest- that means YOU. Shut up and take your allowance money elsewhere.

2.) Those that do invest ARE NOT CHARGED if the goal hasn't been met.

Now go back to playing Dungeons and Dragons in your mommy's basement.

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danmar

Looks like a percussive version of Creme/Godley's Gizmotron? Pretty cool.

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box of dope

i can see adam jones gettin some cool sounds outa this.

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ardiril

Ugh, too bad they chose the Kickstarter route for financing. If they couldn't raise $50K from actual investors, they should rethink their marketing strategy.

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bradleethedawg

Thanks for revealing to the world your fuzzy understanding of economics, capitalism, manufacturing, and business in general :-) (Apologize for trying to get a laugh at your expense- but these guys don't need a "marketing strategy" yet, they need a "manufacturing, logistics, delivery" strategy. "Marketing Strategy" is what you do after you know the factory is all tuned up and ready to start shipping your product on a reasonable schedule in response to orders. Assuming you know the market you're heading into (and this info can be easily purchased as well) it is fairly easy to generate tons of orders for almost anything. The hard part is filling those orders. They need to have working prototypes and viable use cases (which they seem to have) - They need to own their intellectual property rights (patents, trademarks, copyrights, etc)- whatever exclusivity they can secure, or be ready to be slaughtered by Chinese knock-offs, and mostly they need manufacturing and delivery pipelines ready to go. All that has to come before the 'marketing strategy'

The shortest path to bankruptcy and business ruin I know is setting up sales and marketing channels for product that isn't ready to be produced. If you're lucky enough to actually get the thing in production before buyers start cancelling orders and falling out...(probably after they've slammed you at every state Attorney General, BBB, online consumer rip-off service (Angies'List et al), social media platform and "YourProductSucks.com" website they launch..... you're almost certain to be met with knock-offs showing up at 1/2 or even 1/10 of your original asking price. Of course there are dozens of late-night infomercials that claim none of that is necessary - just find a couple off-shore factories willing to drop-ship to your buyers.. hell, you never even have to see the product. Right.

Hopefully - what they're doing with Kickstarter is getting all that preliminary stuff out of the way, securing their IP rights, and lining up their production pipeline. NOT using the crowd-sourced funding to buy ads in GuitarPlayer magazine or etc.

PS - Kickstarter patrons ARE "Actual Investors". My $100 Kickstarter investment spends just like $100 from some VC- but it comes with one helluvalot fewer strings than some venture capitalist who will want 50-75% of your business, or a commercial lender (aka - 'Bank') that will no doubt require personal guarantees that amount to 300% of what you're trying to borrow - and re-payment terms that will also cost you 300% of what you're borrowing. Kickstarter is fantastic for small companies trying to get a new idea into the marketplace.

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