“For me,” Stanley says, “a great pickup means you can hear each string when you strum a chord. I’ve never liked pickups that just put out this blaring, white noise distortion. All the guitar players I love, when they hit a chord, you heard each string. So I prefer either a real vintage pickup or one that’s just a little souped-up. But when you get into superdistortion, super-duper-distortion and superunbelievable- distortion pickups, I’m not interested. They’re not musical pickups. They serve a certain kind of music well, but they don’t suit what I do or what the people I listened to growing up did.

“When I used to go to the Fillmore East as a kid, or go to other concerts, the guitar players had just a guitar and an amplifier. They didn’t need a pedal board that looked like it could make cappuccino and launch missiles. If you couldn’t get the sound you wanted, then you didn’t have the right guitar or amp. Sure there were some pedals, but mostly it was about you, your guitar and your amp. I still gravitate toward that. If you listen to Clapton with the Bluesbreakers, if you listen to Mike Bloomfield with Paul Butterfield, that’s what it was about: a Les Paul into an amp.”

Stanley made extensive use of his Preacher guitars on his recent solo album, Live to Win (New Door Records) and subsequent solo tours in support of the disc. “I’ve never played a better guitar,” he states. “Ever. And I’ve had guitars that are now going for half a million to a million bucks. A lot of times I play my Preacher guitars through Randall amps. They have a lot of the qualities as boutique amps that are astronomically priced, way beyond most people’s range. It’s no secret that most great amps are based on Marshalls. But, again, I think there’s always room to improve on the cornerstones and mainstays of any genre of music.”

The Preacher is just one in a full line of Paul Stanley signature model Washburns, both electric and acoustic. For his work with Kiss he uses a radically different guitar, the latest iteration of which is the PS800. This is a full-on, pointy metal guitar. “The body shape is somewhere between an Explorer and a Firebird,” Stanley says. “It has a little longer lower bout. Arguably it’s a guitar with more rock and roll edge to it, which is great for Kiss.”

One interesting feature is the guitar’s trapeze-style tailpiece, the instrument’s sole vestige of traditional styling. “It’s more cosmetic than anything else,” Stanley admits. “It’s actually a stop tailpiece, but I always loved the trapeze tailpieces on big band guitars or, on the Les Paul SG Customs, the plate over the vibrato mechanism. I just thought it gave the guitar something that validated it as a real instrument. So on that guitar of mine, I wanted to at least replicate a tailpiece, even it if wasn’t functional.”

Stanley has plans for expanding his signature line even further. In true Kiss fashion, his ambition seems endless. “I want to develop a line so that there’s a new version of every classic guitar. What I’m also trying to do is make sure that the beginner can have a good guitar and the person who’s professional can have a great guitar without paying an excessive price. Back in the day, my first SG cost me 120 bucks. My second guitar, which was a Les Paul TV model, cost me 200 bucks. Granted the cost of living has increased since then and everything costs more. But you can turn out a really competitive guitar, and in some cases a better guitar than the competition, for less money. So I want to make sure there’s a cool-looking guitar for the person who wants a certain amount of attitude and aggression in an instrument. And there will also be guitars for the more traditional player. And that’s where the Preacher comes in.”

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