Guitar Center recently started creating "product spotlight" demo videos for gear that happens to be available at their stores. Case in point, this new demo video for Gibson's 2014 Les Paul Traditional model.
Metallica's James Hetfield recently visited Guitar Center in San Francisco. The guitarist, who sat in the store's "little room," shared stories about his early fears, becoming a musician and rising to fame. He even played some guitar!
Danish effect manufacturer T-Rex Effects, in partnership with Guitar Center, announce the new Magnus boutique tone controller available exclusively at Guitar Center stores, guitarcenter.com and musiciansfriend.com.
Dunlop Manufacturing, in partnership with Guitar Center, has announced the new MXR Prime Distortion pedal. It is available exclusively at Guitar Center stores, Guitar Center online and Musicians Friend online. This new pedal will be available for purchase on May 22.
Guitarist Frank Turner’s preferred method of swaying people to his cause has always been by getting in front of them and playing. On his May 24 appearance on Guitar Center Sessions, he had the opportunity to showcase his brand of honest and passionate folk/punk for the world. Filmed during his hectic SXSW schedule, Turner's Sessions episode includes performances by Turner and his band, plus an in-depth interview with the artist himself.
Guitar Center and Joe Bonamassa have launched Guitar Center’s Blues Masters Featuring Joe Bonamassa. The program will offer 10 musicians the chance to perform in Los Angeles backed by Bonamassa’s band; it also will provide one undiscovered blues guitarist with career-altering opportunities for development and exposure under the mentorship of one of the biggest names in blues rock.