“I wonder sometimes: Is it cool to hate Black Veil Brides?” asks Jake Pitts, lead guitarist for the band. It’s a fair question. After all, the band holds pride of place as heavy metal’s Public Enemy Number One. Tarted up with face paint and eyeliner, wrapped in skintight leathers and topped with razor-chopped piles of jet-black hair, Black Veil Brides epitomize the type of glammed-up, visually over-the-top rock act that has always been a lightning rod for criticism, from Kiss and Alice Cooper to Mötley Crüe to Avenged Sevenfold.
With the release of their 2010 debut album, We Stitch These Wounds, Black Veil Brides immediately resonated with thousands of fans worldwide. Perhaps it’s their hard yet melodic approach to rock and roll, which lends itself to the theatrical, anthemic arena rock of the 1980s — the era that influences them — or the underlying theme in their lyrics — individuality, survival, overcoming the dark moments — that connects with listeners. Likely, it’s both.