Sonia Montez

Crowd-Funding 101: What Every Musician Needs for a Successful Campaign

Posted 10/16/2012 at 10:57am | by Laura B. Whitmore

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Brooklyn-based guitarist, vocalist and songwriter Sonia Montez failed her first time around at a crowd-funding attempt. Her Kickstarter campaign only funded 25 percent and she had to walk away with no money at all. “It was rushed. I was kind of pushed into it. And I had a bad feeling from the beginning,” she says. “It was heart breaking.”

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