Reverend http://www.guitarworld.com/taxonomy/term/2099/all en NAMM 2014: Reverend Introduces New Collection of Signature Guitars and Basses http://www.guitarworld.com/namm-2014-reverend-introduces-new-collection-signature-guitars-and-basses <!--paging_filter--><p>It’s the year of the Signature Model at Reverend Guitars. </p> <p>Four new Signature Models will be debuted at NAMM: <strong>The Reverend Bob Balch Signature Model, the Reverend Meshell Ndegeocello Signature Fellowship Bass, the Reverend Reeves Gabrels Signature Spacehawk</strong> and <strong>the Reverend Pete Anderson PA-1 HB Custom.</strong></p> <p>Also included in the 2014 NAMM debut are the Reverend Warhawk RT and the four-string version of the Reverend Mercalli bass. </p> <p><strong>Bob Balch</strong> of Fu Manchu and Sun + Sail Club has been playing Reverend Senseis for years. For his Signature Model, Reverend added body bevels, routed a tone chamber under the pickguard and loaded it with Railhammers. </p> <p>The all-new Bob Balch Signature Railhammer Pickup is in the bridge — a brass-covered Railhammer with a ceramic magnet for smooth and clear tone. The Railhammer Chisel in the neck position adds in the aggression with its cutting upper-mid tone. The Reverend Bob Balch Signature Model is Satin Transparent Brown and has a Rosewood neck.</p> <p>The Reverend <strong>Meshell Ndegeocello</strong> Fellowship Bass came together very quickly. Meshell has been playing her collection of Reverend basses all around the world at some very high-profile gigs. At the Jason Moran concert in Ann Arbor, Michigan, Ken Haas intended to ask her to do a Signature Bass. Meshell beat him to it, asking to do one first! </p> <p>The Fellowship, in Satin Black with a reverse headstock, is based on the popular Reverend Thundergun, with a set-neck and a raised center ridge for better sustain. It has just one pickup, the new P-Blade, which extends the low end with excellent clarity. The controls are stacked into one knob for volume and tone. The Fellowship comes in Satin Black with a Rosewood fretboard and a reverse headstock. </p> <p>Reverend Guitars and <strong>Reeves Gabrels</strong> have had a long and successful relationship. So when Gabrels approached Reverend about creating an innovative semi-hollow for cutting-edge players, Reverend quickly agreed! The Reverend Reeves Gabrels Signature Spacehawk was born. </p> <p>The Spacehawk is an all-new semi-hollow, loaded with Railhammer Chisels for a pristine-to-nasty range. The model also has a sealed body to control feedback, an on-off toggle switch, a soft-touch tremolo spring, and a push-pull phase switch. Top it all off with a three-piece pickguard, and let the sonic adventures begin!</p> <p>New to the Reverend PA-1 series is the Reverend <strong>Pete Anderson</strong> PA-1 HB Custom. Like the other PA-1 models, this one also has the classic hollow-body look and feedback-controlling Uni-Brace system. The PA-1 HB Custom, however, is loaded with Reverend’s newest pickups, the Special HAL Humbuckers, for a clean and smooth vintage tone. An art-deco style trapeze tailpiece completes the refined look and feel. The PA-1 HB Custom is available in Satin Tobacco Burst and Satin Violin Brown.</p> <p>The Reverend Warhawk RT is the newest Reverend Guitar built to go from clean to mean. Loaded with two Revtrons, the Warhawk RT has a tone that is warm, yet aggressive. The raised center ridge increases body mass, while the thinner wings increase resonance for a wicked combination of sustain and harmonics. The Warhawk RT comes in Metallic Copper Fire, Metallic Alpine Green, and Reverend’s 3-Tone Burst. Each color comes equipped with a Rosewood neck and a Bigsby.</p> <p>The calling card of the Reverend Mercalli Bass is big, deep, punchy, and utterly clear. Now, the Mercalli is available in a four-string version to complement the popular Reverend Mercalli-5. The innovative passive pickups have that vintage warmth, while the five-piece neck and lock-down bridge deliver a modern punch. </p> <p><strong>NAMM NOTE:</strong> Reverend is throwing a party along with Fargen Amplification and Souldier Straps. The party will be 7 p.m. Friday, January 24, with a long list of performers and special guests. Orange County favorites Pet Shark will open the show, followed by the Cold and Lovely. </p> <p>Reeves Gabrels and His Imaginary Friends take the stage after that, and then Pete Anderson and his band close the show. A number of special guests plan to attend, jam and hang out!. The party will take place at Chaser’s Lounge, 2765 N. Orange Olive Road, Orange, California. See Reverend Guitars (Booth #5899), Fargen Amplification (#2390) or Souldier Straps (#4697) for tickets and details.</p> <p>Visit <a href="http://www.reverendguitars.com/">reverendguitars.com</a> for more information.</p> <p><strong><a href="http://www.guitarworld.com/tags/namm-2014">[[ <em>Guitar World</em> at NAMM 2014: Gear updates, photo galleries, videos and more! ]]</a></strong></p> http://www.guitarworld.com/namm-2014-reverend-introduces-new-collection-signature-guitars-and-basses#comments NAMM 2014 Reverend Reverend Guitars Electric Guitars News Gear Thu, 23 Jan 2014 13:49:34 +0000 Guitar World Staff http://www.guitarworld.com/article/20262 Reverend Guitars to Introduce Four New Models at 2014 Winter NAMM Show http://www.guitarworld.com/reverend-guitars-introduce-four-new-models-2014-winter-namm-show <!--paging_filter--><p>It’s the year of the signature model at Reverend Guitars. </p> <p>Three new signature models will be debuted at the 2014 Winter NAMM Show: the Reverend Bob Balch Signature, the Reverend Meshell Ndegeocello Fellowship Signature Bass and the Reverend Pete Anderson PA-1 C. </p> <p>Also new for NAMM is the Reverend Warhawk RT.</p> <p>Bob Balch of Fu Manchu and Sun and Sail Club, has been playing Reverend Senseis for years. For his signature model, Reverend added body bevels, routed a tone chamber under the pickguard and loaded it with Railhammers. </p> <p>The all-new Bob Balch Signature Railhammer Pickup is in the bridge — a brass-covered Railhammer with a ceramic magnet for smooth and clear tone. The Railhammer Chisel in the neck position adds in the aggression with its cutting upper-mid tone. The Reverend <strong>Bob Balch Signature Model</strong> is Satin Transparent Brown and has a rosewood neck.</p> <p>The Reverend <strong>Meshell Ndegeocello Fellowship Bass</strong> came together very quickly. Meshell has been playing her collection of Reverend basses all around the world at some very high-profile gigs. At the Jason Moran concert in Ann Arbor, Michigan, Ken Haas had every intention of asking her to do a signature bass. But Meshell beat him to it, asking Reverend to do it first. </p> <p>The Fellowship, in Satin Black with a reverse headstock, is based on the popular Reverend Thundergun, with a set-neck and a raised center ridge for better sustain. It has just one pickup, the new P-Blade, which extends the low end with excellent clarity. The controls are stacked into one knob for volume and tone. The Fellowship comes in Satin Black with a Rosewood fretboard and a reverse headstock. </p> <p>New to the Reverend PA-1 series is the Reverend <strong>Pete Anderson PA-1 HB Custom</strong>. Like the other PA-1 models, this one also has the classic hollow-body look and feedback-controlling Uni-Brace system. The PA-1 HB Custom, however, is loaded with Reverend’s newest pickups, the Special HAL Humbuckers, for a clean and smooth vintage tone. An art-deco style trapeze tailpiece completes the refined look and feel. The PA-1 HB Custom is available in Satin Tobacco Busrt and Satin Violin Brown.</p> <p>The Reverend <strong>Warhawk RT</strong> is the newest Reverend guitar built to go from clean to mean. Loaded with two Revtrons, the Warhawk RT has a tone that is warm, yet aggressive. The raised center ridge increases body mass, while the thinner wings increase resonance for a wicked combination of sustain and harmonics. The Warhawk RT comes in Metallic Copper Fire, Metallic Alpine Green and Reverend’s Three-Tone Burst. Each color comes equipped with a rosewood neck and a Bigsby.</p> <p>For more information, visit <a href="http://www.reverendguitars.com/">reverendguitars.com</a> and NAMM Booth 5899.</p> http://www.guitarworld.com/reverend-guitars-introduce-four-new-models-2014-winter-namm-show#comments NAMM 2014 Reverend Reverend Guitars Electric Guitars News Gear Wed, 27 Nov 2013 15:15:31 +0000 Guitar World Staff http://www.guitarworld.com/article/19869 Reverend Introduces Gilded Pete Anderson Signature Guitars http://www.guitarworld.com/reverend-introduces-gilded-pete-anderson-signature-guitars <!--paging_filter--><p>Reverend Guitars is offering two of its Pete Anderson Signature Models in Gold Metal Flake. </p> <p>There are just 10 each of the Reverend Pete Anderson Signature Eastsider and the Reverend Pete Anderson PA-1 RT — and they are available only at <a href="http://www.wildwoodguitars.com/electrics/reverend.htm">Wildwood Guitars in Colorado</a>.</p> <p>The Pete Anderson Signature Eastsider-T is in homage to vintage guitars and offers a number of traditional features while l maintaining famed Reverend innovations. It has a chambered Korina body, a satin finish and a compound-radius maple fretboard. With a push-pull phase switch, custom alnico pickups, stainless steel saddles and a graphite nut, it adds up to the perfect old-meets-new guitar.</p> <p>The Pete Anderson Signature PA-1 RT is loaded with Reverend’s own Revtron pickups for extra midrange punch and twang on the PA-1 platform — a large, maple hollow-body with Reverend’s proprietary Uni-Brace system. The unique structure controls the feedback that you would normally expect in similar guitars, while adding sustain. </p> <p>The model also has a three-piece Korina neck, a 15th-fret neck and body joint for better access to the higher points on the neck, “R” embossed knobs and an “R” logo pickguard. The exclusive Reverend Bass Contour, a variable bass roll-off that adjusts the pickup voicing, is featured on this model as well. All PA-1s come with a Bigsby B70.</p> <p>“It’s influenced by the classics," says Reverend Guitars founder Joe Naylor. "The look is very important — you wear it — but it’s also a musician’s tool, and everything has to work. Everything continues to evolve for Reverend, and that’s part of our philosophy. The last Reverend is the best Reverend.”</p> <p>For more information, visit <a href="http://www.wildwoodguitars.com/electrics/reverend.htm">wildwoodguitars.com</a> or <a href="http://www.reverendguitars.com/">reverendguitars.com</a>.</p> http://www.guitarworld.com/reverend-introduces-gilded-pete-anderson-signature-guitars#comments Pete Anderson Reverend Reverend Guitars Electric Guitars News Gear Wed, 28 Aug 2013 17:54:26 +0000 Guitar World Staff http://www.guitarworld.com/article/19107 Reverend Guitars and Heavy Rock: Past, Present and Future http://www.guitarworld.com/reverend-guitars-and-heavy-rock-past-present-and-future <!--paging_filter--><p>Way back in 1996, when <a href="http://www.reverendguitars.com"target="_blank">Reverend Guitars</a> founder Joe Naylor designed the first Reverend guitar, the philosophy was simple: Design the best guitar you know how to. Make it look cool and sound great, and put it out there and see what happens. </p> <p>He wasn't too worried about the type of player or style of music they'd be suited for. So it's no wonder Reverend has been widely embraced by players of all genres. When people think of Reverend, quite often several key artists come to mind, such as country/roots legend Pete Anderson, blues slide master Rick Vito or the quirky Unknown Hinson. </p> <p>But what many players don't realize is that Reverend has a long and admirable history in the heavy rock world — you know, the darker side of Reverend — and now offers more guitars than ever before for players who prefer crunch over twang.</p> <p>You could say it started getting heavier in the early days of Reverend with the advent of Kid Rock. Mr. Rock and his lead guitar sidekick Kenny Olson employed Reverends on the 1998 rap-rock gem <em>Devil Without a Cause</em> and subsequent world tours, putting the upstart guitar company on the map. And remember, this is pre-country music Kid Rock, back when midgets, explosives, strippers and metal riffs were all part of the program! </p> <p>Other notable rockers flying the Reverend flag during this era included Billy Corgan (Smashing Pumpkins), Henning Rümenapp (Guano Apes), Ron Asheton (The Stooges), Michael Lutz (Ted Nugent, Brownsville Station) and regional favorites South Normal. The original semi-hollow/phenolic laminated Reverend design served these players well, but things were about to change — quite radically — and push Reverend further into the rock realm.</p> <p>Reverend introduced its first solid-body guitars in 2005. The all-wood bodies offered more sustain, clarity and feedback resistance than the original design, immediately upping the appeal to punk rockers, metal heads, shredders and any other purveyors of high gain/high volume. </p> <p>These new models, sporting monikers such as Jetstream, Charger, Flatroc, Warhawk, Sensei and Volcano, ushered in a new era of hard-rock Reverend users, a diverse list including Dan Auerbach (Black Keys), Bob Balch (Fu Manchu), Jeff Young (Megadeth), Eidan Thorr/Warren Hatfield (Valient Thorr), J. Navarro (Suicide Machines), Scott Sargeant (M.O.D.), Dave Smalley/Sam Williams (Down By Law), Zach Meyers (Shinedown), Bill Kelliher (Mastodon) and many more. </p> <p>But probably the most significant endorsement was that of Ron Asheton, lead guitarist of proto-punk pioneers the Stooges. Their reunion and tours of the mid 2000s, along with the release of 2007's <em>The Weirdness,</em> put Reverend guitars front and center — in the hands of a bona fide history maker — giving Reverend street cred and worldwide exposure in the heavy rock market.</p> <p>Ron passed away in 2009, but his memory lives on with the <a href="http://www.reverendguitars.com/instrument/ron-asheton-signature"target="_blank">Reverend Ron Asheton Signature guitar</a>, which is still in production, with proceeds going to the Ron Asheton Foundation, which benefits music education and the Humane Society.</p> <p>While the introduction of the Reverend solid-body opened the door to the rock world, a more recent technological development is sure to solidify Reverend's reputation in the collective skulls of rockers, now and in the future: the <a href="http://www.railhammer.com"target="_blank">Railhammer Pickup</a>. </p> <p>A radical, patent-pending humbucker from Joe Naylor, the Railhammer is, well, baffling at first glance. Thin rails reside underneath the wound strings, while oversize round poles are positioned beneath the plain strings. But there's a method to the madness, assures Naylor: "The thin rails sense a narrow section of string, producing a tight, clear tone. The large poles sense a wide section of string, producing a fat, thick tone. The biggest drawback with humbuckers is the low strings can sound mushy, and when you re-adjust your amp to tighten that up, then the high strings sound too bright and thin. With the Railhammer, the tonal balance is perfect. They sound great clean or dirty, but with distortion and/or dropped tunings, the clarity is a major advantage. It's a game changer."</p> <p>In 2012, Reverend launched the first production guitar in the world to use Railhammer pickups, the Sensei RA, which quickly caught on with the heavy-rock crowd. This was shortly followed by the Reeves Gabrels II Signature guitar. Gabrels — lead guitarist in the Cure and a Bowie/Tin Machine alumnus — embraced the design concept. "The Railhammer is something of a breakthrough," he said. "The unwound strings sound fatter; you really notice it as you go up the neck, and the wound strings have incredible definition, even if you palm-mute."</p> <p>Inspired to push the envelope even further, Reverend rolled out over <a href="http://www.reverendguitars.com/category/guitar"target="_blank">a dozen new rock-friendly models</a> at Winter NAMM 2013. The successful Sensei and Volcano series were expanded, while the classic Warhawk received a major makeover. </p> <p>Two brand-new, modern-leaning designs made their debut as well: the stealthy, set-neck Bayonet, and the hot-rodded, bolt-on Kingbolt. The response? Very positive so far, with new artists coming on board such as Alex Bailey/Josh Middleton (Sylosis), Alex Asch/Robert McDonald (Cinema Sleep), Eden Gallup (In Tyler We Trust), Chuck Ragan (Hot Water Music), to name just a few. </p> <p>Reverend events/marketing coordinator Penny Haas reflects on the new influx of talent: "It's refreshing to see a new wave of heavy rock players coming to Reverend. And I'm proud to say we've expanded our market without compromising who we are. The new designs are cutting edge, but they're Reverends through and through." </p> <p>Well put, and kudos to the Rev. </p> <p>And as a very wise man once said, "Rock on."</p> <p><em>Marsh Gooch is a graphic designer and writer from Seattle who has been playing guitar and bass "for an awfully long time." Currently the bassist in King County Queens, he's held marketing positions with ESP Guitars, Ampeg, Line 6 and <a href="http://www.reverendguitars.com"target="_blank">Reverend Guitars</a>. He rocks to all kinds of music, especially classic and punk rock, and actually prefers the Damned over the Beatles. At least half the time. He can be reached via his web site, <a href="http://marshallgooch.com"target="_blank">marshallgooch.com</a></em>.</p> http://www.guitarworld.com/reverend-guitars-and-heavy-rock-past-present-and-future#comments Marsh Gooch Reverend Reverend Guitars Electric Guitars Blogs Galleries Gear Fri, 31 May 2013 15:41:47 +0000 Marsh Gooch http://www.guitarworld.com/article/18484 Small's: Reverend Guitars' Favorite Detroit Bar http://www.guitarworld.com/smalls-reverend-guitars-favorite-detroit-bar <!--paging_filter--><p>Running a guitar company sounds like a whole lotta fun, doesn’t it? I mean, you get to be around guitars all day! What could be cooler than that?! </p> <p>Granted, there are a number of things that go into keeping your guitar company going that have next to nothing to do with guitars themselves. Somebody’s got to make sure inventory is in stock, that dealers are ordering — and getting — guitars regularly, and that the bills are getting paid. Like any company, there are things that need to be done that aren’t fun and aren’t exactly why you got into business.</p> <p>But one of the things they get to do at <a href="http://www.reverendguitars.com">Reverend Guitars</a> — hell, one of the things they LOVE to do at Reverend — is check out the latest and greatest bands. </p> <p>There isn’t one person at Reverend who doesn’t go out to hear live music on a regular basis. And one of the best things about working for a guitar company is being able to establish a working relationship with bands you admire. Let’s face it, without touring bands playing your instruments out where people can hear and see them, a guitar company ain’t gonna last long.</p> <p>The venue that the good folks at Reverend often frequent, in their home environ of Detroit Rock City, is a club called <a href="http://www.smallsbardetroit.com/">Small’s.</a> </p> <p>Located on the corner of Conant and Caniff in the Detroit borough of Hamtramck, this rock bar is revered by musicians and fans alike as the perfect place to see a band. On nearly any night of the week, Small’s welcomes rock bands of just about every level, from local acts just getting started, to Detroit regulars like the Paybacks and the Muggs, up-and-comers like The Hounds Below, and to those who’ve been around the block a few times such as the Supersuckers and Eagles of Death Metal. </p> <p>You’ve got your basic neighborhood bar in front, boasting a selection of premium liquors and 53 beers served up from an Art Deco-era mahogany bar, and armed with a well-loaded jukebox that spins everything from Johnny Cash to the Stooges. When you’re ready to rock, you make your way through a small connecting room whose back wall is plastered with band stickers, to the stage room, a medium-sized room with an actual raised stage, pro PA system (voted “Best Sound &amp; Lights” by readers of Detroit’s <em>Metro Times</em>) and a whole lot of sweaty rock fans.</p> <p>“I think it’s the coolest bar in Hamtramck,” says Melody Malosh, who, as it happens, is co-owner of the place. Melody came on board five years ago, along with her husband, Dave, to run the place with fellow co-owners Mike and Natalie Mouyianis. The building was originally opened in 1923 as a bank (There’s even a vault, which they use to store booze), years later became a bar, and in the early 2000s the stage room was built on the former dirt lot out back making Small's a contender in the Detroit live music scene.</p> <p>Melody, a musician herself (see the Gore Gore Girls or Sirens), is good pals with the folks at Reverend and regularly works with the company, which has sponsored many of the events and bands that hit the club. She likes “seeing bands that I love, hanging out with them, and seeing new bands.” Says local musician and Reverend artist Jay Navarro (Break Anchor, Suicide Machines), “This place is like a party. It’s like a punk rock Cheers.” In fact, the crowd changes from night to night depending on the bill and the day of the week. Live rock music is alive and well in Detroit confirms Malosh, “People come to see the bands.”</p> <p>And Reverend comes there to support and meet with their artists, such as ska legends The Toasters, metal mutants Valient Thorr, stoner rock progenitors Fu Manchu, guitar icon Pete Anderson and many more. Reverend founder Joe Naylor favors Small's, "If one of our artists is coming to Small's, it's a no-brainer, we're there. Sometimes we just hang out with the band, sometimes it's serious business. Either way, the Small's crew is very accommodating; they're just cool people. Besides, it's a great venue — the worst seat in the house is like 30 feet from a raised stage!"</p> <p>Ken Haas, Reverend’s general manager, also frequents the place — and not just as part of the crowd. His band, Polka Floyd (You guessed it, polka versions of Pink Floyd songs) has played the venerable venue many times. "We love playing there, it's always a good time. And it's a great way to try out new gear, a lot of Reverend prototypes have been field tested at Small's. That's really the ultimate test – put it on the stage." </p> <p>Next time you get through Detroit, either as a musician or as a fan, stop by Small’s, grab a beer, and say hi to Melody. She’ll greet you with a big smile and probably tell you “you gotta go check out the band that’s playing right now.” And you really should.</p> <p><em>Marsh Gooch is a graphic designer and writer from Seattle who has been playing guitar and bass "for an awfully long time." Currently the bassist in King County Queens, he's held marketing positions with ESP Guitars, Ampeg, Line 6 and <a href="http://www.reverendguitars.com/">Reverend Guitars</a>. He rocks to all kinds of music, especially classic and punk rock, and actually prefers the Damned over the Beatles. At least half the time. He can be reached via his web site, <a href="http://marshallgooch.com/">marshallgooch.com</a></em>.</p> http://www.guitarworld.com/smalls-reverend-guitars-favorite-detroit-bar#comments Marsh Gooch Reverend Reverend Guitars Blogs Wed, 01 May 2013 17:48:11 +0000 Marsh Gooch http://www.guitarworld.com/article/18290 Tricky Gomez: An Enigma, Legend and Reluctant Star http://www.guitarworld.com/tricky-gomez-enigma-legend-and-reluctant-star <!--paging_filter--><p>As touched on in my last two blog posts, the legends surrounding the music of Detroit are many. </p> <p>From the Stooges and MC5 all the way up to Kid Rock and the White Stripes, there are numerous figures that conjure up all kinds of visions. </p> <p>But none of them really confound the mind like Tricky Gomez. Ask around town about Gomez and 99.9 percent of the people you quiz will look at you as puzzled as me trying to do a Rubik’s cube. The other 0.01 percent will smile that “good God, man, do you realize what yer talkin’ about?!” smile… and swiftly take off, leaving a vapor trail of “WTF.”</p> <p>Tricky Gomez. What can even I, a celebrated researcher and Detroit rock aficionado who has spent way too many hours in the library, tell you about Tricky Gomez? Well, here’s what we can confirm:</p> <p>Santo Rico “Tricky” Gomez was born in Las Cruces, New Mexico sometime in the late ’40s/early ’50s to Jorge Gomez, the great grandson of legendary Mescalero Apache chief Gomez, and the late Susana Diaz, singer for the all-girl Motor City band, Sue Dee &amp; the Hot Tamales. He was dubbed Tricky as a child, by a neighbor boy who couldn’t quite manage saying Santo Rico, shortening it to “Trico” and finally, “Tricky.” Even his mother eventually called the boy Tricky. After his boyhood in Hamtramck (a borough within Detroit), details of Gomez’s life are beyond sketchy. In fact, you could say the tidbits we know of his life are like the little particles in an Etch-a-Sketch, always moving, morphing and being erased about as soon as the researcher thinks he’s onto something.</p> <p>But we do know a bit more about his later life. For instance, that he was a guitar player with an uncanny ability to mix blues, rock, soul, funk, and whatever — into a genre-stretching style, that lets you know the guy has been around. As a young folksinger, it is safe to say, Gomez traveled the U.S. looking for, well, something. It’s rumored that he was scheduled to play Woodstock in ’69, but fate had other plans. His car died somewhere around Oklahoma City, and after two days of hitchhiking, he arrived 24 hours late for his slot—a day late and many dollars short.</p> <p>We know that there are a few recordings that survive to this day, though even a scan of YouTube reveals next to nothing except the 1973 single “If Every Day Was Friday” which seems to disappear from the video channel about as quickly as it appears. That elusive 45 was released on Naturally Sweet Records, an indie label whose warehouse went up in flames in 1980, destroying all tapes, files and photos. He supposedly made an appearance on the Old Grey Whistle Test that year, but of course, the footage is long gone.</p> <p>And we know this: Reverend Guitars’ head guitar tech, Zack Green, inauspiciously bought a house in Detroit sometime in the early 2000s which happened to be next door to where Tricky Gomez was then living with his mother. “He was really close to his mom,” Green explains. “He rarely leaves the house. Especially since she died. I can’t even remember the last time I saw him.” Yet, if it weren’t for Green, who introduced Gomez to Reverend guitars nearly a decade ago, we’d have even less to go on.</p> <p>“I’d heard the guitar playing coming from the house, usually in the summer when the windows were open, and knew that whoever the guy was, he was a motherfucker of a player,” Green says. “I brought over a Reverend I had at the house — I think it was an Avenger — to show him, and he grabbed it and made it sound like nothing I’ve ever heard. Eventually I got him to come down to the Reverend facility. Well, it wasn’t just him. It was Tricky, his mom, a guy I could only describe as a spiritual adviser, and another mean looking guy with a large knife on his belt and a wicked mullet. Anyway, Tricky picked up numerous guitars, played them, and talked about what he’d want on a guitar of his own. We were very impressed with his playing and his, you know, mysterious aura. We figured this guy might hit it big one day, so we decided to make him something.”</p> <p>Reverend’s <a href="http://www.reverendguitars.com/instrument/tricky-gomez">Tricky Gomez guitar</a>, though not technically a signature model, is based on the one-off that Reverend founder Joe Naylor built him. "Tricky wanted the Manta Ray body, but insisted on a headstock with six-on-a-side tuners. Said that was better for knocking his dog off the couch without causing serious injury to the animal, or going out of tune," Joe explains. "He also said he preferred a satin finish because the gloss finish reminded him of 'The Man', whatever that means." From the cat’s eye f-hole, to the old school Revtron pickups and Bigsby tremolo, the double cutaway semi-hollow body guitar is as resonant as its namesake’s legend.</p> <p>So where’s Tricky Gomez today? “He moved away from the house after his mom died,” says Green, “and I have no idea where he went or where he ended up. I guess it was lucky that I had the balls to go next door to hear him when I did.”</p> <p><em>Marsh Gooch is a graphic designer and writer from Seattle who has been playing guitar and bass "for an awfully long time." Currently the bassist in King County Queens, he's held marketing positions with ESP Guitars, Ampeg, Line 6 and <a href="http://www.reverendguitars.com/">Reverend Guitars</a>. He rocks to all kinds of music, especially classic and punk rock, and actually prefers the Damned over the Beatles. At least half the time. He can be reached via his web site, <a href="http://marshallgooch.com/">marshallgooch.com</a></em>.</p> http://www.guitarworld.com/tricky-gomez-enigma-legend-and-reluctant-star#comments Marsh Gooch Reverend Reverend Guitars Blogs Galleries Thu, 04 Apr 2013 17:30:13 +0000 Marsh Gooch http://www.guitarworld.com/article/18135 Ron Asheton: Detroit's Real Cool Guitar Icon http://www.guitarworld.com/ron-asheton-detroits-real-cool-guitar-icon <!--paging_filter--><p>For a guy who's ranked in the top 30 guitarists of all time by <em>Rolling Stone</em>, Ron Asheton managed to stay below the radar for many a rock music fan. </p> <p>Even after he passed away in 2009, Asheton's legacy hovered somewhere between "overrated" and "underrated," though today his impact cannot be overemphasized. In other words, if you've missed out on his incendiary guitar playing — meaning one of Detroit's legendary bands, the Stooges, has escaped your notice — then you've clearly been on another planet.</p> <p>Asheton was the guitar player and a founding member of the Stooges, playing on the classic <em>The Stooges</em> and <em>Fun House</em> albums from the late '60s/early '70s. </p> <p>Not a flashy lead guitarist, nor a ham-it-up showoff, Asheton played the guitar matter-of-factly and in your face. His playing relied on fuzzed-out chordal riffs and dissonant, stabbing leads — unlike most of the guitar you heard in 1969. If you went to Detroit’s Grande Ballroom to see the Stooges and were expecting some kind of "Summer of Love" six-string bliss, you were at the wrong venue, man! </p> <p>Asheton's guitar playing was jagged, ragged and raw, and it touched a nerve with a select group of n'er-do-wells who probably thought "peace and love" was a big-time scam. Little did Asheton and the Stooges — fronted by the animated Iggy Pop — know they'd go on to spawn a zillion garage bands, spark the formation of punk rock, spur on the Seattle grunge scene of the early '90s and influence later acts ranging from the Red Hot Chili Peppers to Metallica to the White Stripes.</p> <p>The Stooges disbanded in 1974, and Asheton moved on to form a few other Detroit-based bands, including the New Order (not to be confused with the '80s UK group), Destroy All Monsters and Dark Carnival. It's during the early '90s Dark Carnival era that Asheton and Reverend Guitars founder Joe Naylor first crossed paths. Second guitarist Greasy Carlisi had been borrowing a Naylor (Joe's pre-Reverend venture) Superdrive 60 amp, and when Ron heard it, he had to have one. His official quote was, "I wanted a Naylor so bad, I drove through Detroit to get one."</p> <p>In 2003, the original Stooges reformed (with Mike Watt filling in on bass for the deceased Dave Alexander) and played on an Iggy Pop album called <em>Skull Ring</em>. A Stooges tour ensued, followed by a 2007 album of all new material, <em>The Weirdness</em>. In fact, it was during pre-tour guitar tweaking that Naylor conceived a modification for Asheton that would eventually become the popular Reverend Bass Contour control. </p> <p>"Ron was playing our early Avenger model, which had three very thick-sounding single-coils," Naylor says. "He was concerned he wouldn't be able to approximate the thin, bright tone of his old Strat, which Iggy favored for several of the tunes. So I came up with a passive bass roll-off control that re-voiced the pickups for that sound. Ron called it 'the secret weapon,' and it worked great!"</p> <p>By the time <em>The Weirdness</em> was released, Asheton had been using Reverend guitars almost exclusively on tour and in the studio. He was honored with a <a href="http://www.reverendguitars.com/instrument/ron-asheton-signature/">Reverend signature guitar, which is still available</a>. Not that Ron felt he deserved a signature model, but Naylor felt the humble guitarist did, and figured who better to do it than the Detroit-based Reverend Guitars. </p> <p>Asheton had a thing for "V”-shaped guitars but wanted a brighter and rawer tone than the typical humbucker configuration, hence the three-P90 setup. The lightning bolts on the upper wing were requested by Asheton as a nod to his beloved Naylor amp, which flies a similar logo motif. And the orange color? Well, Ron had to clear that with Iggy because apparently Mr. Pop doesn’t dig the color — "No orange clothes on stage!" is one of the leader's stern decrees — though he OK'd the transparent orange that dons the Asheton Signature. (Incidentally, a portion of the proceeds from sales of the Asheton Signature guitar goes to <a href="http://ronashetonfoundation.org">The Ron Asheton Foundation</a>, which was set up to “provide aid and support to his two greatest passions, animals and musicians.”)</p> <p>In early January 2009, Asheton was found dead in his home in Ann Arbor, the victim of a heart attack a few days earlier (As a token of appreciation, Ron's sister Kathy later returned his heavily toured orange Avenger back to Reverend; it has a featured place in the Detroit guitar maker's front office). </p> <p>The Stooges, including Asheton, were voted into the Rock and Roll Hall of Fame in 2010, and the band continues to play on with the addition of guitarist James Williamson. A new album is about to drop in 2013, and Asheton’s legend lingers every time someone drops the needle on a Stooges record, sees a movie like <em>Lock, Stock and Two Smoking Barrels</em> (featuring “I Wanna Be Your Dog”) or runs into any band of slackers rocking their guitars in that dirty, street-level manner that our Detroit boy first telegraphed to our skulls some 40-plus years ago. </p> <p>Asheton may have died, but his iconic guitar style will emanate from guitar amps for a long time to come.</p> <p><em>Marsh Gooch is a graphic designer and writer from Seattle who has been playing guitar and bass "for an awfully long time." Currently the bassist in King County Queens, he's held marketing positions with ESP Guitars, Ampeg, Line 6 and <a href="http://www.reverendguitars.com/">Reverend Guitars</a>. He rocks to all kinds of music, especially classic and punk rock, and actually prefers the Damned over the Beatles. At least half the time. He can be reached via his web site, <a href="http://marshallgooch.com/">marshallgooch.com</a></em>.</p> <fieldset class="fieldgroup group-additional-content"><legend>Additional Content</legend><div class="field field-type-nodereference field-field-related-artist"> <div class="field-label"><p><strong>Related Artist:</strong>&nbsp;<p></div> <div class="field-items"> <div class="field-item odd"> <a href="/stooges">Stooges</a> </div> </div> </div> </fieldset> http://www.guitarworld.com/ron-asheton-detroits-real-cool-guitar-icon#comments Iggy Pop Marsh Gooch Reverend Reverend Guitars Ron Asheton The Stooges Blogs Wed, 13 Mar 2013 18:08:33 +0000 Marsh Gooch http://www.guitarworld.com/article/17994 NAMM 2013 Video: Reverend Guitars Introduces New Models, Including Bayonet, Kingbolt and Tricky Gomez http://www.guitarworld.com/namm-2013-video-reverend-guitars-introduces-new-models-including-bayonet-kingbolt-and-tricky-gomez <!--paging_filter--><p>Here's a <em>Guitar World</em> video from the 2013 Winter NAMM Show, which took place January 24 to 27 in Anaheim, California.</p> <p>During the gear-filled weekend, we paid a visit to the gang at the Reverend Guitars booth to check out the company's new models, including the Tricky Gomez (pictured), Kingbolt and Bayonet. The video features Joe Naylor of Reverend Guitars and our own Paul Riario of <em>Guitar World</em>. </p> <p>For more about Reverend Guitars, head to <a href="http://www.reverendguitars.com/">reverendguitars.com.com.</a></p> <p>Thanks for following along with our continuous NAMM 2013 coverage on Twitter during the NAMM Show! Even though the NAMM Show is over, be sure to follow <em>Guitar World</em> on <a href="https://twitter.com/GuitarWorld">Twitter right here.</a></p> <p>For more GuitarWorld.com NAMM 2013 gear news, <a href="http://www.guitarworld.com/tags/namm-2013">visit and bookmark our dedicated NAMM 2013 page here.</a></p> <p><strong><a href="http://www.guitarworld.com/tags/namm-2013">[[ <em>Guitar World</em> at NAMM 2013: Gear updates, photo galleries, videos and more! ]]</a></strong></p> <p><iframe width="620" height="349" src="http://www.youtube.com/embed/sov--BaG9_4" frameborder="0" allowfullscreen></iframe></p> http://www.guitarworld.com/namm-2013-video-reverend-guitars-introduces-new-models-including-bayonet-kingbolt-and-tricky-gomez#comments NAMM 2013 Reverend Reverend Guitars Videos Electric Guitars News Gear Fri, 01 Feb 2013 16:47:53 +0000 Guitar World Staff http://www.guitarworld.com/article/17714 Reverend Guitars Introduces Reeves Gabrels Signature Model with Railhammer Chisel Pickups http://www.guitarworld.com/reverend-guitars-introduces-reeves-gabrels-signature-model-railhammer-chisel-pickups <!--paging_filter--><p>Reverend Guitars has announced its new Reeves Gabrels Signature Model guitar, now with <a href="http://www.railhammer.com/chisel_neck.html">Railhammer Chisel pickups</a>. The new model, the Reeves Gabrels II, is Reverend's second Gabrels model.</p> <p>Gabrels, who worked with Reverend on the guitar's specs, opted for the new Railhammer Chisels, which feature rails under the wound strings for tight lows and poles under the plain strings for fat highs. The pickups have power and clarity, which complement Gabrels’ style.</p> <p>The signature model also now comes in a satin finish, which gives three-dimensional depth to the flame-maple top. The Reeves II will come in Satin Flame Maple Black and Satin Flame Maple Orange. </p> <p>The solid Korina body has a recessed Wilkinson tremolo, and the pickup selector is a toggle-style switch, which can be rotated at any angle to suit the player. In addition to the volume/tone/bass contour knobs, featured on all Reverend guitars, the Reeves II also has a push-pull phase switch for more sonic adventures. </p> <p>Visit <a href="http://www.reverendguitars.com/">reverendguitars.com</a> for more info.</p> <p>If you're not familiar with Gabrels' work, check out <a href="http://www.reevz.net/">his official website</a>, his <a href="http://www.facebook.com/pages/Reeves-Gabrels/15925779642">Facebook page</a> and the video below.</p> <p><img src="/files/imce-images/reev.jpg" width="620" height="215" alt="reev.jpg" /></p> <p><iframe width="620" height="345" src="http://www.youtube.com/embed/HoNv8xE-Mag" frameborder="0" allowfullscreen></iframe></p> http://www.guitarworld.com/reverend-guitars-introduces-reeves-gabrels-signature-model-railhammer-chisel-pickups#comments Reeves Gabrels Reverend Reverend Guitars Electric Guitars News Gear Thu, 17 May 2012 17:54:14 +0000 Damian Fanelli http://www.guitarworld.com/article/15765 Reverend's Pete Anderson Eastsider Guitar Now Available with Maple Neck http://www.guitarworld.com/reverends-pete-anderson-eastsider-guitar-now-available-maple-neck <!--paging_filter--><p>Reverend Guitars, maker of the Pete Anderson Signature Eastsider guitar, has announced that the model now will be available with an optional maple neck.</p> <p>The guitar, Reverend's second Pete Anderson Signature model, comes in S and T varieties. The Tobacco Burst versions, however, will still feature a rosewood fretboard.</p> <p>From Reverend Guitars:</p> <p>The Eastsider is in homage to vintage guitars, with a number of traditional features, while still maintaining the famed Reverend innovation. The guitar has a Korina body, a satin nish, and a compound radius fretboard. It is available in T-style, with two pickups and S-style, with three pickups and a tremolo. Add to that: custom alnico pickups, stainless steel saddles, and a graphite nut, and it adds up to the perfect old-meets-new guitar.</p> <p>Reverend Guitars gives you the best that Vintage and Modern guitars have to oer: celebrated materials, small improvements, and the next step in guitar design. We partner with original musicians, independent dealers, and like-minded companies. Reverend is for the innovators, the creators, and the independent thinkers.</p> <p>For more about Reverend and the Eastsider models, <a href="http://reverendguitars.com/reverend/guitars/signature_series.html">visit Reverend's official website.</a></p> <p><img src="/files/imce-images/rosewood.jpg" width="620" height="208" alt="rosewood.jpg" /></p> http://www.guitarworld.com/reverends-pete-anderson-eastsider-guitar-now-available-maple-neck#comments Damian Fanelli Pete Anderson Reverend Reverend Guitars News Mon, 12 Mar 2012 15:10:01 +0000 Damian Fanelli http://www.guitarworld.com/article/14956 Photo Gallery: Reverend Guitars Pete Anderson Eastsider S http://www.guitarworld.com/photo-gallery-reverend-guitars-pete-anderson-eastsider-s <!--paging_filter--><p>Here's a photo gallery of one of the recent arrivals here at the <em>Guitar World</em> office in New York City: a Reverend Pete Anderson Eastsider S in Satin Black.</p> <p>Reverend teamed up with Anderson -- a Grammy-winning country/roots-rock guitarist and producer -- to a put a serious spin on the standard Tele-style guitar. There's a lot more going than just the three pickups:</p> <p>Features include: </p> <p>• <strong>Chambered Korina Body</strong>: Chambers under the pickguard area reduce weight and increase resonance for a lively tone.</p> <p>• <strong>Custom Alnico V Pickups</strong>: Early '50s-style bridge pickup uses 43-gauge wire for a thicker twang that's never harsh. Vintage-style middle and neck pickups deliver bright quack, throaty blues and everything in between.</p> <p>• <strong>Studio Switch</strong>: Push-pull tone control turns neck pickup on no matter where the pickup selector is set. In addition to the standard five-way selector settings, you have two extra possibilities: bridge+neck and bridge+middle+neck.</p> <p>• <strong>Wilkinson Tremolo</strong>: Trem that features stainless steel locking saddles and adjustable arm swing tension. Also features a graphite nut and Reverend Pin-Lock tuners,.</p> <p>• <strong>Compound Radius Fretboard</strong>: 10 inches at the nut, flattens to 14 inches at the last fret. Offers comfy chording at the lower registers and buzz-free lead playing at the higher frets.</p> <p>• <strong>Vintage Style Tuner Buttons</strong>: Oval buttons for a vintage look.</p> <p>• <strong>Custom Knobs</strong>: Knurled metal knobs featuring the Reverend "R."</p> <p>For more about the guitar, check out the video and photo gallery below and <a href="http://www.reverendguitars.com/reverend/guitars/bolt_on_series/eastsider_s.html">visit the guitar's page on reverendguitars.com.</a></p> <p><em>Photo: Damian Fanelli</em></p> <p><iframe width="620" height="345" src="http://www.youtube.com/embed/kU6XI6dnrYE" frameborder="0" allowfullscreen></iframe></p> http://www.guitarworld.com/photo-gallery-reverend-guitars-pete-anderson-eastsider-s#comments Damian Fanelli NAMM 2012 Pete Anderson Reverend Electric Guitars Blogs News Gear Tue, 06 Mar 2012 15:48:32 +0000 Damian Fanelli http://www.guitarworld.com/article/14889 Photo Gallery: Reverend Sensei RA Guitar http://www.guitarworld.com/photo-gallery-reverend-sensei-ra-guitar <!--paging_filter--><p>Here's a photo gallery of one of the recent arrivals here at the <em>Guitar World</em> office in New York City: a Reverend Sensei RA in Satin Black.</p> <p>The new RA model, part of Reverend's set-neck series of electric guitars, is aimed at the heavy rock player and has a faster feel, tighter tone and more aggressive attack. Features include the new Railhammer Chisel pickups, ebony fretboard and a satin finish.</p> <p>The Sensei RA is the world's first production guitar to use Railhammer pickups, which keep the lows tight and the highs fat, thanks to a combination of rails and poles. You can get a closer look in the photo gallery below.</p> <p>For more about the Reverend Sensei RA, <a href="http://reverendguitars.com/reverend/guitars/set_neck_series/sensei_ra.html">visit the guitar's page at reverendguitars.com.</a></p> <p>For more about <a href="http://www.railhammer.com/index.html">Railhammer Chisel pickups, click here.</a></p> <p><em>Photos: Nick Vallese</em></p> http://www.guitarworld.com/photo-gallery-reverend-sensei-ra-guitar#comments Damian Fanelli Reverend Sensei Electric Guitars Blogs Galleries News Gear Mon, 05 Mar 2012 19:36:39 +0000 Damian Fanelli http://www.guitarworld.com/article/14884