Randy Reiser Latest articles by Randy Reiser Dear Record Label: How Do Old Marketing Techniques Stack Up to New Ones? By Randy Reiser published 23 February 12 Techniques Get The Pick NewsletterAll the latest guitar news, interviews, lessons, reviews, deals and more, direct to your inbox!Contact me with news and offers from other Future brandsReceive email from us on behalf of our trusted partners or sponsors MORE FROM GUITARWORLD...1How Rainbow bassist Craig Gruber galloped his way through a hard-rock classic alongside Ritchie Blackmore and Ronnie James Dio2Jeff “Skunk” Baxter has played with everyone from Steely Dan to Dolly Parton – but he didn’t even want to be a guitar player3Grace Bowers has quit YouTube over the number of “old ass creeps”4Jake Kiszka talks us through his new Gibson SG signature, a devilishly thin-necked beast built to galvanize the next generation5Nuno Bettencourt names the up-and-coming guitarist who has blown his mind
Dear Record Label: How Do Old Marketing Techniques Stack Up to New Ones? By Randy Reiser published 23 February 12