Randy Reiser Latest articles by Randy Reiser Dear Record Label: How Do Old Marketing Techniques Stack Up to New Ones? By Randy Reiser published 23 February 12 Techniques Get The Pick NewsletterAll the latest guitar news, interviews, lessons, reviews, deals and more, direct to your inbox!Contact me with news and offers from other Future brandsReceive email from us on behalf of our trusted partners or sponsors MORE FROM GUITARWORLD...1Steve Howe reveals his most embarrassing onstage moment – and it involves his prized Gibson ES-1752How Taylor is building quality acoustic guitars in the face of tariffs and uncertainty3The iconic EHX Holy Grail has been championed by Jim Root – and now the first prototype has been found4Guitarists are looking for more bang for their buck – but does the cheaper guitar always mean better value?5January 2026 Guitar World Editors’ Picks
Dear Record Label: How Do Old Marketing Techniques Stack Up to New Ones? By Randy Reiser published 23 February 12
