Crowd-Funding Check List

I recently hosted a panel on a hot topic: crowd-funding. The consensus? Smart musicians can be very successful at raising money this way. But it's a job. Crowd-funding requires some ingenuity, a business plan, and truck-loads of dedication. There's so much more to running a successful crowd-funding campaign than meets the eye. So what is this mysterious “crowd-funding” I speak of? How can you take advantage of the wave? I set out to find out the best practices for reaching your goal. And after conversations with representatives from Kickstarter, PledgeMusic, Indiegogo and ArtistShare, and a whole lotta research, I’m ready to share.

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Laura B. Whitmore

Laura B. Whitmore is a music industry marketing veteran, music journalist and editor, writing for, Guitar World, and others. She has interviewed hundreds of musicians and hosts the She Rocks Podcast. As the founder of the Women’s International Music Network, she advocates for women in the music industry and produces the annual She Rocks Awards. She is the Senior Vice President of Marketing for Positive Grid, making the world safe for guitar exploration everywhere! A guitarist and singer/songwriter, Laura is currently co-writing an album of pop songs that empower and energize girls.