Shredding for dollars: how Fiverr is creating a marketplace for guitar playing

Adam Ward
(Image credit: Mariam Gomez)

Adam Ward has the look of a seasoned session dog. A sleeve of tattoos runs down his right arm to his picking hand. The shaggy hair and beard goes with his Telecaster like a bar gig goes with beer tickets. He doesn’t just have the look: when he starts playing, he transitions effortlessly between clean arpeggios to overdriven, fluid leads. 

His bio brags about his experience: five years in the industry after completing a bachelor’s degree in music. Based in London, he’s toured Britain, elsewhere in Europe and Indonesia. All those chops, developed over years onstage and in the studio, can be yours, or any other paying customer’s, for the low, low price of $140 on Fiverr, a popular freelancing website (and app).  

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Adam Kovac

Adam is a freelance writer whose work has appeared, aside from Guitar World, in Rolling Stone, Playboy, Esquire and VICE. He spent many years in bands you've never heard of before deciding to leave behind the financial uncertainty of rock'n roll for the lucrative life of journalism. He still finds time to recreate his dreams of stardom in his pop-punk tribute band, Finding Emo.