Onstream Media Corporation, an online service provider of live and on-demand internet video, today announced it will be web-casting the Allman Brothers Band’s 40th anniversary 15-day concert series, live from the Beacon Theatre in New York City beginning on March 9, 2009. Each three-hour concert will be unique and feature surprise, celebrity musicians in tribute to Duane Allman, the band’s original leader, who passed away in 1971.
This combined in-person and online historic event marks a significant shift in the world of music as more and more bands choose to offer broader and more targeted audiences the opportunity to enjoy the live music experience from the comfort of their homes. The online webcasting format also enables bands to increase profit margins by eliminating costly music production and distribution channels.
“We wanted a way to share our special anniversary series with all of our fans worldwide, not just the ones who are able to join us in-person at the Beacon Theatre,” said Butch Trucks, drummer and original band member for the Allman Brothers Band. “Onstream Media is a long-standing leader in managing and producing complex, live webcasting events. We would have had to work with multiple service providers to find the type of capabilities that Onstream Media solely provides.”
Leveraging the world-class Akamai content delivery network, Onstream Media will use its highly scalable and reliable webcasting solution to stream the events live over Moogis.com. The band is also using Onstream’s pay-per-view commerce capabilities to charge a fee for individuals to view all 15 concerts live. The events will also be archived for subsequent playback and subscribers can replay any of the concerts for 6 months following the live event. At press time, the entire 15 show series at the Beacon Theatre was sold out and the on-line webcast is now the only way for Allman Brothers fans to experience the entire concert series.
“As an Allman Brothers fan myself, I am thrilled we are able to provide our services to support the band during its historic Beacon Theatre run,” said Randy Selman, President and Chief Executive Officer of Onstream Media Corporation. “This is a very special concert series for the band and for its fans, and with our help, their live performances will be shared with thousands around the globe in rich TV-like quality over the Web.”
“With Onstream Media, this event also demonstrates a new, viable business model for the changing world of music,” added Trucks. We hope that both new and old bands alike start following our lead in order to stay connected with their fans and to generate more direct income from their music.”
Onstream Media is also helping to promote the Allman Brothers Band webcasting event through a national, integrated marketing and communications campaign, including targeted email promotions, select online promotions and ongoing public relations efforts. For more information about the Allman Brothers March 9-28, 2009 concert series, please visit Moogis.com, and to learn more about Onstream Media and its services, please visit OnstreamMedia.com.