Initiative will see the company grant permission to boutique builders looking to create guitars based on its iconic shapes.
The company also alleges that Gibson threatened dealers with legal action unless they ceased selling Dean guitars.
“There are still legacy challenges to solve going forward, especially around brand protection and market solutions,” says CEO James "JC" Curleigh.
The guitar features hand-wired Orange Drop capacitors paired with Gibson Burstbucker 2 and Burstbucker 3 humbucking pickups.
In the lawsuit, Gibson alleges trademark infringement, trademark counterfeiting, unfair competition and trademark dilution on the part of Armadillo.
Gibson's latest merges the REO Speedwagon guitarist's two favorite instruments, a '59 Reissue and a Les Paul Axcess.
Titled "Play Authentic," and featuring the company's Director of Brand Experience, Mark Agnesi, the video was a shot across the bow of fellow guitar manufacturers.