Skip to main content

Dimebag Darrell’s Guitar Riff Featured in New Fast-Food Burger Ad

Dimebag Darrell was known for pulling off some tasty licks, but his pummeling guitar riffs probably never made you suddenly crave a burger.

Until now.

The fast-food chain Carl’s Jr. is using Pantera’s 1994 song “I’m Broken” to advertise their new Steakhouse Thickburger, and you can judge the results for yourself below.

The ad opens by showing a table set with the ingredients used in the burger, as delicate piano music plays. The scene is interrupted by the sonic blast of “I’m Broken,” which sends the beef, lettuce, tomatoes, bread and other ingredients flying through the air, where they all come together to create the Thickburger.

You can watch the official video of “I’m Broken” at bottom.

Thank you for reading 5 articles this month*

Join now for unlimited access

US pricing $3.99 per month or $39.00 per year

UK pricing £2.99 per month or £29.00 per year 

Europe pricing €3.49 per month or €34.00 per year

*Read 5 free articles per month without a subscription

Join now for unlimited access

Prices from £2.99/$3.99/€3.49

Guitar World Staff
Guitar World Staff

Since 1980, Guitar World has been the ultimate resource for guitarists. Whether you want to learn the techniques employed by your guitar heroes, read about their latest projects or simply need to know which guitar is the right one to buy, Guitar World is the place to look.