Spice’s Ian Simpson on how he built a rock-grunge sound around a “tonally juicy” modded Jazzmaster, a well-stocked ‘board and a pop sensibility

Spice band
(Image credit: Mitchell Wojcik)

Hailing from San Francisco’s East Bay, Spice are a rock ’n’ roll unit cut from the DIY tradition. 

Their second full-length record, Viv, follows hot on the heels of their self-titled debut, and expands their visceral catalogue of weathered anthems to create what guitarist and founding member Ian Simpson describes as “‘90s rock-grunge with a pop polish.”

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Ellie Rogers

Since graduating university with a degree in English, Ellie has spent the last decade working in a variety of media, marketing and live events roles. As well as being a regular contributor to Total Guitar, MusicRadar and GuitarWorld.com, she currently heads up the marketing team of a mid-scale venue in the south-west of England. She started dabbling with guitars around the age of seven and has been borderline obsessed ever since. She has a particular fascination with alternate tunings, is forever hunting for the perfect slide for the smaller-handed guitarist, and derives a sadistic pleasure from bothering her drummer mates with a preference for “f**king wonky” time signatures.