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Fender's New Short Film, 'A Strat Is Born,' Shows How Stratocasters Are Made

Fender has posted a new short film -- A Strat Is Born -- that can best be described as a high-speed ride through the creation of a Fender Stratocaster.

The film, which was shot in Fender’s main U.S. manufacturing facility in Corona, California (right off the 15), shows what goes into every handcrafted Fender guitar and previews the manufacturing process visitors can experience at the new Fender Visitor Center and Factory Tour.

The soundtrack for the film was recorded by Wayne Kramer, co-founder of the MC5.

Check out the video below. For more about the new Fender Visitor Center, go to

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Damian Fanelli
Damian Fanelli

Damian is Editor-in-Chief of Guitar World magazine. In past lives, he was GW’s managing editor and online managing editor, and his non-Pulitzer-Prize-winning stories have appeared in Guitar Aficionado, Vintage Guitar, Total Guitar and countless other publications, including 13.7 metric tons of daily newspapers. He's written liner notes for major-label releases, including Stevie Ray Vaughan's 'The Complete Epic Recordings Collection' (Sony Legacy) and has interviewed everyone from Yngwie Malmsteen to Kevin Bacon (with a few memorable Eric Clapton and Ty Tabor chats thrown into the mix). Damian, a former member of Brooklyn's The Gas House Gorillas, was the sole guitarist in Mister Neutron, a trio that toured the U.S. and released three albums (one of which appears in the 2015 Disney film 'Tomorrowland' starring George Clooney and Britt Robertson). He's in two NYC-area bands and plays Teles with four-way switches, B-benders and semi-snazzy aftermarket pickups. He quotes Terry-Thomas twice daily.