Last week, we reported that Tronical—the German company most well-known for its "robo-tuning" devices—had sued Gibson for $50 million. Now, Gibson has responded to Tronical's lawsuit with a lawsuit of its own.
In a press release, Gibson called Tronical's lawsuit a "public relations stunt," before alleging that Tronical owes Gibson "several" millions of dollars. Gibson's lawsuit is currently pending in the U.S. District Court for Middle District of Tennessee.
"Tronical and Mr. Adams (Chris Adams, the CEO of Tronical)," Gibson said, "Have been unwilling or unable to account for the monies provided by Gibson, have failed to fulfill agreed-upon orders for products, and have failed to return money that was prepayment for goods never delivered."
Gibson is now suing Tronical in turn for fraud, breach of contract, and unfair and deceptive business practices.
Tronical's robo-tuning technology has been marketed by Gibson as Gibson G Force, and was introduced as a standard feature on the company's 2015 range of guitars. Following mixed reactions from players though, the company limited the technology to the company's High Performance models in 2016 and 2017, before almost completely withdrawing it from the company's 2018 line.
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Jackson is an Associate Editor at GuitarWorld.com. He’s been writing and editing stories about new gear, technique and guitar-driven music both old and new since 2014, and has also written extensively on the same topics for Guitar Player. Elsewhere, his album reviews and essays have appeared in Louder and Unrecorded. Though open to music of all kinds, his greatest love has always been indie, and everything that falls under its massive umbrella. To that end, you can find him on Twitter crowing about whatever great new guitar band you need to drop everything to hear right now.
