Jimmy Page and Gary Clark Jr. Star in New Ads for John Varvatos Clothing Company

The John Varvatos clothing line (opens in new tab), which has made a habit of using rockers in its recent ads — everyone from Paul Weller to Joe Perry to Iggy Pop — has recruited a new set of six-string stars for its latest campaign.

New John Varvatos ads feature Led Zeppelin's Jimmy Page and Austin-based blues rocker Gary Clark Jr. The company's spring 2013 initiative is called “The Master & the Young Guitar-Slinger.”

In the ads, Page and Clark are featured in black-and-white photos shot by Danny Clinch at the Rivoli Ballroom in London.

Clinch, Page and Clark also teamed up to make a promo video for the campaign, which you can check out below. During the video, Clark is seen performing an acoustic version of "When My Train Pulls In," a track off his 2012 album, Blak and Blu, while Page makes his way to the Rivoli.

“Jimmy Page has been a music and fashion icon of mine since 1970. He has been a major influence and I am honored to call Jimmy a friend,” said Varvatos in a statement. “Gary Clark Jr. is the real deal — amazing guitar player, singer, songwriter and friend. Having ‘The Master’ and the ‘Young Guitar-Slinger’ together in our campaign is a dream come true.”

For more about John Varvatos, visit the line's official website. (opens in new tab)

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Damian Fanelli
Editor-in-Chief, Guitar World

Damian is Editor-in-Chief of Guitar World magazine. In past lives, he was GW’s managing editor and online managing editor. He's written liner notes for major-label releases, including Stevie Ray Vaughan's 'The Complete Epic Recordings Collection' (Sony Legacy) and has interviewed everyone from Yngwie Malmsteen to Kevin Bacon (with a few memorable Eric Clapton chats thrown into the mix). Damian, a former member of Brooklyn's The Gas House Gorillas (opens in new tab), was the sole guitarist in Mister Neutron (opens in new tab), a trio that toured the U.S. and released three albums (opens in new tab). He now plays in two NYC-area bands.