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Jimmy Page and Gary Clark Jr. Star in New Ads for John Varvatos Clothing Company

The John Varvatos clothing line, which has made a habit of using rockers in its recent ads — everyone from Paul Weller to Joe Perry to Iggy Pop — has recruited a new set of six-string stars for its latest campaign.

New John Varvatos ads feature Led Zeppelin's Jimmy Page and Austin-based blues rocker Gary Clark Jr. The company's spring 2013 initiative is called “The Master & the Young Guitar-Slinger.”

In the ads, Page and Clark are featured in black-and-white photos shot by Danny Clinch at the Rivoli Ballroom in London.

Clinch, Page and Clark also teamed up to make a promo video for the campaign, which you can check out below. During the video, Clark is seen performing an acoustic version of "When My Train Pulls In," a track off his 2012 album, Blak and Blu, while Page makes his way to the Rivoli.

“Jimmy Page has been a music and fashion icon of mine since 1970. He has been a major influence and I am honored to call Jimmy a friend,” said Varvatos in a statement. “Gary Clark Jr. is the real deal — amazing guitar player, singer, songwriter and friend. Having ‘The Master’ and the ‘Young Guitar-Slinger’ together in our campaign is a dream come true.”

For more about John Varvatos, visit the line's official website.

Damian Fanelli

Damian is editor-in-chief of Guitar World magazine. From 1998 to 2014, he was one third of Mister Neutron, an instrumental rock act that toured the universe and elsewhere and released three albums via Austin-based Deep Eddy Records. These days he performs with several New York City-area bands and can often be spotted with one of his many, many, many B-bender-equipped guitars. In past lives he was GW’s managing editor and online managing editor – and he still can’t believe he got to write the liner notes for the latest SRV box set.