“For 40 years, guitar manufacturers have been trying to get me to flaunt their product”: Lars Ulrich turns his hand to guitar demos for the first time – while Kirk Hammett shreds on a Strat

Metallica demo the Juanes signature Strat
(Image credit: Kirk Hammett / Brett Murray / Instagram)

There was no question that when Fender launched a Stratocaster spec’d up by and bearing the name of Colombian guitar superstar Juanes that it was going to sell. This HSS Strat even has an onboard mid-boost preamp. Sheesh! 

But it doesn’t hurt to have some organic marketing pushing the thing, a little help from your friends, and Juanes could count on Metallica’s Kirk Hammett, Rob Trujillo and Lars Ulrich, who have put together a demo video for his new signature guitar.

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Jonathan Horsley

Jonathan Horsley has been writing about guitars since 2005, playing them since 1990, and regularly contributes to publications including Guitar World, MusicRadar and Total Guitar. He uses Jazz III nylon picks, 10s during the week, 9s at the weekend, and shamefully still struggles with rhythm figure one of Van Halen’s Panama.