Pete Townshend of The Who has announced he'll be selling the publishing rights to his entire catalog of tunes to a firm called the Spirit Music Group. The firm controls varying degrees of rights to songs by several major rock acts.
This news, which was announced January 24, means you'll be hearing much more of The Who's music in movies, commercials, TV shows and beyond.
Rolling Stone reports that the Spirit Music Group, which spent three years crafting the deal, has a vision for Townshend's songs.
You might've noticed that when you hear a Who song on TV, it's usually either "Won't Get Fooled Again" or "Who Are You" -- and then there was that commercial that featured "Going Mobile" a few years back.
"It's criminal," Spirit Music Group President Mark Fried told Rolling Stone. Fried hopes to dig deeper into the songwriter's catalog. Indeed, it would be nice to hear "Now I'm a Farmer" in a Hollywood blockbuster.
Fried said he also dreams of another Broadway run for the Tommy musical, a new production of Quadrophenia or maybe a completely new show, possibly based on Lifehouse, Townshend's unfinished 1971 rock opera.
Publishing rights generate royalty payments for a songwriter every time a song is played, performed or otherwise licensed.