“The HSS super-S has always been a journeyman guitar and the Polaris certainly keeps that flag flying”: Cream T Polaris Custom review

Having relaunched its Aurora model in 2023, co-designed by Billy F Gibbons, the British luthier’s latest addition is the entirely new ‘super-S’ style Polaris Custom. But where’s the rockstar and the pickup swapping?

Cream T Polaris Custom
(Image: © Future / Phil Barker)

Guitar World Verdict

It’s hard to find fault here, and while £2.5k ain’t cheap in anyone’s book you only need to check the prices of similar styles from USA makers such as Tom Anderson and Suhr to see that it’s very attractive.


  • +

    Crisp build and clean design.

  • +

    Excellent neck shape and feel.

  • +

    Top-class hardware with sounds to match.

  • +

    A very well turned out guitar!


  • -

    Derivative design that lacks the innovation and originality of previous Cream T models.

You can trust Guitar World Our expert reviewers spend hours testing and comparing guitar products so you can choose the best for you. Find out more about how we test.

An increasing number of smaller guitar makers seem to be making their own pickups in-house these days, just like the big guns have always done. Pickup makers more rarely step into the dusty world of electric guitar making – and Cream T is one exception. 

Although its production is quite limited, the guitars so far have been anything but. Along with pulling in big star names such as Billy F Gibbons, the company has been championing innovative pickup-swapping with both of its models so far: the flat-topped single-cut Aurora and the offset Crossfire, originally made by UK Guitar Builders and now by a new UK-based manufacturing partner. 

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Dave Burrluck
Gear Reviews Editor, Guitarist

Dave Burrluck is one of the world’s most experienced guitar journalists, who started writing back in the '80s for International Musician and Recording World, co-founded The Guitar Magazine and has been the Gear Reviews Editor of Guitarist magazine for the past two decades. Along the way, Dave has been the sole author of The PRS Guitar Book and The Player's Guide to Guitar Maintenance as well as contributing to numerous other books on the electric guitar. Dave is an active gigging and recording musician and still finds time to make, repair and mod guitars, not least for Guitarist’s The Mod Squad.