Taylor 724ce Koa review

The premium Californian acoustic brand's massive revamp of its 700 Series witnessed the launch of two new Koa models, and this exquisite Grand Auditorium 724ce is one of them

Taylor 724ce Koa
(Image: © Future / Olly Curtis)

Guitar World Verdict

A stunning-looking and sounding acoustic with a characterful tone that sets it apart from from the competition.


  • +

    Virtually unmatched build, fit and finish.

  • +

    Fantastic playability.

  • +

    Organic and rewarding tones.


  • -

    Slightly pricey, but the model streets for less.

You can trust Guitar World Our expert reviewers spend hours testing and comparing guitar products so you can choose the best for you. Find out more about how we test.

The guitar industry has a lot to thank Taylor for. Since Bob and his partner Kurt Listug founded the company in 1974 it has strived to bring superlative build quality to an industry that was sitting on its laurels and, it could be said, living off past glories. 

The following decade saw PRS do exactly the same thing to the electric guitar world, and subsequently the quality of almost any instrument you pick up today is not only superb but owes at least something to these two innovators.

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Neville Marten

In the late '70s and early '80s Neville worked for Selmer/Norlin as one of Gibson's UK guitar repairers, before joining CBS/Fender in the same role. He then moved to the fledgling Guitarist magazine as staff writer, rising to editor in 1986. He remained editor for 14 years before launching and editing Guitar Techniques magazine. Although now semi-retired he still works for both magazines. Neville has been a member of Marty Wilde's 'Wildcats' since 1983, and recorded his own album, The Blues Headlines, in 2019.