Fender Next
Latest about Fender Next

“The future of players and creators, we're thrilled by the creativity and innovation they bring to the scene”: These are the 25 guitar acts Fender thinks you should hear in 2024
By Matt Parker published
Looking for fresh guitar inspiration? The Big F’s new artist program might have something for you

“This feels life-changing and gives me, as a very hard-working indie artist, inspiration that anything is possible”: Gibson launches its Artist Spotlight program, with Austin Sexton the first beneficiary
By Phil Weller published
The initiative will give global exposure to a revolving cast of artists and highlights a wider trend of gear firm’s championing musicians on their own platforms

Newly unveiled Fender Next Class of 2023 highlights 25 guitar-powered artists you need to hear this year
By Matt Owen published
Momma, Bartees Strange, Samm Henshaw, Wallice, Dayglow, The Mysterines and more have been selected for the program, which will provide them with Fender products and marketing support
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