The In-Laws

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The In-Laws: Trademarks and Your Band’s Name

As an artist, your most valuable asset is your brand. Your professional name, your logo and your likeness make up several of the facets of that branding — the most important element being the registration of a trademark. Recently, when speaking at a music school, I was asked why a band should seek to register a trademark for its name when it seemed to be a “frivolous expense.”