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Smashing Furniture: Billy Corgan Stars in TV Commercial for His Wrestling Company

Smashing Pumpkins frontman Billy Corgan has found a way to push his new wrestling company — Resistance Pro — and Walter E. Smithe furniture in a bizarre new local-TV commercial.

According to a press release, Walter E. Smithe is a Chicago-area furniture maker known for its "witty and memorable" TV spots. This one features a game of musical chairs, an all-out brawl, some custom furniture, Corgan and a few suits.

We could describe more of the action — or you can just watch the commercial to get the full effect.

“Chicagoans have come to expect a certain irreverence from our commercials, and this new spot with Billy Corgan and Resistance Pro certainly delivers on this expectation,” said Tim Smithe, chief marketing officer for Walter E. Smithe.

The commercial will officially air on TV soon.

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Damian is Editor-in-Chief of Guitar World magazine. In past lives, he was GW’s managing editor and online managing editor. He's written liner notes for major-label releases, including Stevie Ray Vaughan's 'The Complete Epic Recordings Collection' (Sony Legacy) and has interviewed everyone from Yngwie Malmsteen to Kevin Bacon (with a few memorable Eric Clapton chats thrown into the mix). Damian, a former member of Brooklyn's The Gas House Gorillas (opens in new tab), was the sole guitarist in Mister Neutron (opens in new tab), a trio that toured the U.S. and released three albums (opens in new tab). He now plays in two NYC-area bands.