Yngwie Malmsteen Goes Strat Shopping in London in 1990

Here's an interesting video from a magical place called YouTube—and magical time for guitarists called 1990. It's a pro-shop clip of guitar god Yngwie Malmsteen going Strat shopping at a second-hand and vintage gear shop on Denmark Street in London.

As Yngwie gets out of his limo, he passes two men on the street.

One of them asks, “Who’s this, Bon Jovi?” Awesome. Inside the shop, Yngwie spots the guitar he wants to try out—a Fiesta Red 1963 Strat—and asks if anyone has a pick.

“My middle name is where-the-fuck-is-the-guitar-pick,” he jokes. Up next, we see and hear him soloing away on the Strat before he and his someone else, possibly his business manager, begin haggling over the price with the shop owner.

"Don't put no fuckin' tax on it, alright? It's 3.5 (British pounds) flat!" Next thing, he's walking out of the shop.

Does he leave empty handed? Find out!

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Damian Fanelli
Editor-in-Chief, Guitar World

Damian is Editor-in-Chief of Guitar World magazine. In past lives, he was GW’s managing editor and online managing editor. He's written liner notes for major-label releases, including Stevie Ray Vaughan's 'The Complete Epic Recordings Collection' (Sony Legacy) and has interviewed everyone from Yngwie Malmsteen to Kevin Bacon (with a few memorable Eric Clapton chats thrown into the mix). Damian, a former member of Brooklyn's The Gas House Gorillas, was the sole guitarist in Mister Neutron, a trio that toured the U.S. and released three albums. He now plays in two NYC-area bands.