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Yngwie Malmsteen Goes Strat Shopping in London in 1990

Here's an interesting video from a magical place called YouTube—and magical time for guitarists called 1990. It's a pro-shop clip of guitar god Yngwie Malmsteen going Strat shopping at a second-hand and vintage gear shop on Denmark Street in London.

As Yngwie gets out of his limo, he passes two men on the street.

One of them asks, “Who’s this, Bon Jovi?” Awesome. Inside the shop, Yngwie spots the guitar he wants to try out—a Fiesta Red 1963 Strat—and asks if anyone has a pick.

“My middle name is where-the-fuck-is-the-guitar-pick,” he jokes. Up next, we see and hear him soloing away on the Strat before he and his someone else, possibly his business manager, begin haggling over the price with the shop owner.

"Don't put no fuckin' tax on it, alright? It's 3.5 (British pounds) flat!" Next thing, he's walking out of the shop.

Does he leave empty handed? Find out!

Damian Fanelli

Damian is editor-in-chief of Guitar World magazine. From 1998 to 2014, he was one third of Mister Neutron, an instrumental rock act that toured the universe and elsewhere and released three albums via Austin-based Deep Eddy Records. These days he performs with several New York City-area bands and can often be spotted with one of his many, many, many B-bender-equipped guitars. In past lives he was GW’s managing editor and online managing editor – and he still can’t believe he got to write the liner notes for the latest SRV box set.