How Ola Strandberg redefined electric guitar ergonomics for a new generation

Strandberg Guitars
(Image credit: .strandberg)

For many people, Sweden is the home of thoughtful, elegant design. From vintage Saab cars to furniture from flatpack-icon IKEA, the signature style of Swedish manufacturing is a purposeful minimalism where sleek looks combine with high-level functionality. And so it proves with .strandberg guitars, too. 

Based in the city of Uppsala, near Stockholm, the company is the brainchild of Ola Strandberg, who was kind enough to join us for a chat about the guitars he’s been building and refining since the early '80s. 

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Jamie Dickson

Jamie Dickson is Editor-in-Chief of Guitarist magazine, Britain's best-selling and longest-running monthly for guitar players. He started his career at the Daily Telegraph in London, where his first assignment was interviewing blue-eyed soul legend Robert Palmer, going on to become a full-time author on music, writing for benchmark references such as 1001 Albums You Must Hear Before You Die and Dorling Kindersley's How To Play Guitar Step By Step. He joined Guitarist in 2011 and since then it has been his privilege to interview everyone from B.B. King to St. Vincent for Guitarist's readers, while sharing insights into scores of historic guitars, from Rory Gallagher's '61 Strat to the first Martin D-28 ever made.