“We're witnessing history in the same way that the Beatles changed the music industry in the early 1960s”: Gibson reveals Taylor Swift’s go-to guitars during the Eras tour and hopes for a signature model

Taylor Swift performs onstage during night four of "Taylor Swift | The Eras Tour" at La Defense on May 12, 2024 in Paris, France
(Image credit: Getty Images)

Taylor Swift's Eras Tour has had a massive cultural and economic impact worldwide. With 149 shows across five continents, Swift's gargantuan trek has become the highest-grossing tour in history, setting trends, instigating debates, breaking records, and inspiring a once-in-a-generation cultural moment.

In a poll by UK guitar retailer guitarguitar, the pop star was also voted the eighth best guitarist of the last two decades, highlighting her seismic impact in the guitar world, especially among millennials and Gen Z. Her influence in this sphere became even more apparent when the internet was abuzz with theories about the color of one of her Eras tour Gibson acoustics (is it purple, or is it pink?).

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