Loog Guitars Wins Best in Show at Summer NAMM 2016

Loog Guitars won the coveted “Best in Show” award during the last edition of Summer NAMM in Nashville.

The announcement was made June 25 at an event gathering the industry's top executives.

“We are genuinely honored,” said Rafael Atijas, founder and CEO of Loog Guitars. “This acknowledges years of hard work and is an indicator that Loog Guitars and the MI community share the same mission: to inspire more kids to learn and play music.”

Loog Guitars debuted its instructional app and educators’ guide at Summer NAMM. The app, dubbed Loog Academy, is an integral part of the company's guitar starter kits and includes a tuner, video lessons by Grammy Award winner Tim Kubart, chord diagrams and songs by the Beatles, the Rolling Stones, Taylor Swift, Bruno Mars and more.

Loog is an award-winning line of small, three-string guitars designed to make it fun and easy for children to play music. They come unassembled for kids and parents to build together and, in that way, bond with the instrument (and with each other) at a deeper level. The innovative guitars pair up with an app that gets kids playing songs on day one.

For more information about Loog Guitars, loog.nyc.

Since 1980, Guitar World has been the ultimate resource for guitarists. Whether you want to learn the techniques employed by your guitar heroes, read about their latest projects or simply need to know which guitar is the right one to buy, Guitar World is the place to look.

More about guitars

I’ve been involved with guitars for decades, and in all that time I can probably count on two hands the vintage instruments I’ve seen with half the finish gone. Has guitar relic'ing gone too far?

“I must’ve played hundreds of Les Pauls, and I can safely say this is up there with the best sounding of them – it even gives my own Gibson Les Paul Standard a run for its money”: Epiphone Inspired by Gibson Custom 1957 Les Paul Goldtop review

“Muddy Waters and BB King, I knew ’em before they passed away, and they told me, ‘Man, if you outlive me, just try to keep the blues alive’”: Buddy Guy is still on the road – and he’s back on the big screen in Michael B. Jordan’s Sinners

See more latest

Most Popular

Rory Gallagher's 1961 Fender Stratocaster

I’ve been involved with guitars for decades, and in all that time I can probably count on two hands the vintage instruments I’ve seen with half the finish gone. Has guitar relic'ing gone too far?

Toshi Dorji plays live and is silhouetted against a deep red background.

“I’ve been to guitar shops and played fancy guitars and cheaper ones. I just don’t understand why people pay so much money”: Tashi Dorji explains why he sees little value in expensive instruments – but views improv guitar as anarchy

Adam "Nolly" Getgood Poses with his custom T-styles: his new collaboration with Bare Knuckle brings us a PAF-alike with more output, designed for the player of today's tone preferences.

“Anyone can dial in a really fat, thick, saturated guitar tone for single notes, but what happens when they palm-mute? Does it just fall apart? A lot of the time it does”: Adam ‘Nolly’ Getgood busts myths about how to get great high-gain tone

Connor Wyatt and his dog standing in front of the music store GAK

“There are people out there that had paid £2,000 for a guitar…and we were still getting emails from people saying, ‘Where’s my stuff?’”: What happens when a guitar store goes bust? A former employee at one of the UK's biggest guitar stores tells all

English rock group The Kinks, from left, Ray Davies, Pete Quaife, Mick Avory and Dave Davies (playing a Vox Phantom XII 12 string guitar) perform on the pop music television show Thank Your Lucky Stars for ABC Television at Alpha Television Studios in Birmingham, England in 1965. The band members are all wearing matching red jackets and pink shirts.

“I left without a penny to my name. I was bitter for a while, but I’ve got a great legacy”: Though Pete Quaife gets credit for jumpstarting the Kinks bass chair, John Dalton and Jim Rodford pushed the band forward on many of their classic albums

Clarence Gatemouth Brown performs at the Santa Cruz Blues Festival at Aptos Village Park in Aptos, California on May 27, 2000

“Chuck Berry's not a very good guitar player. He's a clown. He runs all over the guitar, just like any one of these old rock players would do, and makes no sense”: Clarence “Gatemouth” Brown pulled no punches when speaking about his fellow guitar heroes

“I said, ‘Merle, do you remember this?’ and I played him his song Sweet Bunch of Daisies. He said, ‘I remember it. I've never heard it played that good’”: When Roy Clark met his guitar hero

“I asked Marcus to sing on it. As amazing as he is on bass, I think he’s underrated as a vocalist”: Having earned lofty status in bass-hero circles, Marcus Miller lent his vocal chops to Hadrien Feraud’s solo album

“I was playing stuff I don’t think James Brown understood. He told me, ‘You have to play the one – you’re playing too much’”: Six years after he quit touring, Bootsy Collins reflects on James Brown and George Clinton, and what he gets out of playing today

Geordie Walker of Killing Joke performs with his Gibson gold-top Gibson ES-295 with the Mary Kaye pickguard.

“This guy kept calling saying, ‘I’ve never been in a band before, but I’m the best guitarist ever.’ When I heard him play it was like a fire from heaven”: The life and times of Killing Joke visionary Geordie Walker – the guitar hero’s guitar hero

Get The Pick Newsletter