Cesar Gueikian promoted to Brand President of Gibson

Cesar Gueikian has been named Brand President of Gibson Brands
(Image credit: Gibson)

From spearheading the Slash Collection and Tony Iommi’s “Monkey” SG replica electric guitar to any number of Gibson, Epiphone and Kramer products over the past several years, Gibson CMO Cesar Gueikian has been front and center in the brand’s transformation since he came onboard as part of the new leadership team alongside President and CEO James “JC” Curleigh in 2018.

Now Gibson has announced that Gueikian has been promoted to the newly created position of Brand President at Gibson Brands. In his new role, Gueikian will take on additional responsibilities centered around “future Gibson innovation, omni-experience and strategic brand management.”

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Richard Bienstock

Rich is the co-author of the best-selling Nöthin' But a Good Time: The Uncensored History of the '80s Hard Rock Explosion. He is also a recording and performing musician, and a former editor of Guitar World magazine and executive editor of Guitar Aficionado magazine. He has authored several additional books, among them Kurt Cobain: Montage of Heck, the companion to the documentary of the same name.