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Deep Purple Announce New Album Title, Post Teaser Video

The upcoming studio album by Deep Purple, which the band has been promoting with a series of brief, cryptic teaser videos, finally has a name and release date.

NOW What?! will be released April 30 in North America via earMUSIC. The band will release a double A-sided single on March 29.

The record, which was recorded in Nashville, was produced by Bob Ezrin, who worked on Kiss' Destroyer, Pink Floyd's The Wall and many other classic albums.

NOW What?! is the followup to 2005's Rapture of the Deep.

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Damian is Editor-in-Chief of Guitar World magazine. In past lives, he was GW’s managing editor and online managing editor. He's written liner notes for major-label releases, including Stevie Ray Vaughan's 'The Complete Epic Recordings Collection' (Sony Legacy) and has interviewed everyone from Yngwie Malmsteen to Kevin Bacon (with a few memorable Eric Clapton chats thrown into the mix). Damian, a former member of Brooklyn's The Gas House Gorillas (opens in new tab), was the sole guitarist in Mister Neutron (opens in new tab), a trio that toured the U.S. and released three albums (opens in new tab). He now plays in two NYC-area bands.