In an unprecedented move to let younger fans hear, understand and appreciate the quality of classic Iron Maiden recordings, on May 13, New Door Records/UME launch a unique campaign whereby the curious/adventurous can download the entire album Somewhere Back in Time without charge as a high quality WMA audio file, which is a typically powerful 320 kbps. Fans will then be able to listen to the entire album at their leisure—three times before the download expires. The listener is then given a simple option to upgrade and purchase the album as a full download.
Manager Rod Smallwood explains the thinking behind this innovative move:
"Maiden have a huge catalog that is highly treasured by fans and media alike. However, we recognize that our ever-increasing fan base is very young and can't be expected to know all the earlier albums, which is why we have put this collection together for them. Many of our fans weren't even born when the original albums were first released, although amazingly they seem to know all the lyrics when they sing along with the band at our concerts! We also recognize that 'albums' as such have become unfashionable to many over recent years with TV-generated pop artists stringing a couple of 'hit' singles together with filler tracks and releasing them as a quick fill album which disappoints and quickly becomes dated. So this is both an introduction to the band’s recording history and a chance for young fans to try a full-length Maiden album and realize they’re getting the real deal!
"We wanted to give the kids of today a fair chance of hearing the music as we would have first heard and experienced it in our day when checking it out in a record shop—top quality sound, in their own time and in an environment of their own choosing so they are able to absorb the depth and worth of the music and lyrics that make Iron Maiden the phenomenon they are. What better way to use modern means and a very high quality download! Sadly, the WMA (Windows Media Audio) isn't compatible with Macs or iPods, but we are confident that our young fans are adept and fluent with modern technology and we will post simple instructions on our web site for any that need guidance.”
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