Deep Purple Premiere Music Video for "Vincent Price"

At 1 p.m. EST today (May 17), Deep Purple premiered the music video for "Vincent Price," a track off their new album, Now What?!, which was released April 30 in North America via Ear Music. The "Vincent Price" clip, which you can watch below, is the band's first music video in more than 20 years.

The song will be released on June 7 as a download, CD single and 7-inch transparent vinyl. Here's what you'll get with each configuration:

7-inch single: "Vincent Price" / "First Sign Of Madness" (2013 non-album track)

CD single/digital download: "Vincent Price" / "First Sign Of Madness" (2013 non-album track) / "The Well Dressed Guitar" (from Rapture Of The Deep limited-edition CD) / "Wrong Man" (Live) (from Rapture Of The Deep limited-edition CD) / The "Vincent Price" video.

Steve Morse's guitar solo on "Vincent Price" begins at around the 2:50 mark. The band is rounded out by Roger Glover on bass, Ian Paice on drums, Ian Gillan on vocals and Don Airey on keyboards.

Ah, yes. Vincent Price!

Thank you for reading 5 articles this month*

Join now for unlimited access

US pricing $3.99 per month or $39.00 per year

UK pricing £2.99 per month or £29.00 per year 

Europe pricing €3.49 per month or €34.00 per year

*Read 5 free articles per month without a subscription

Join now for unlimited access

Prices from £2.99/$3.99/€3.49

Damian Fanelli
Editor-in-Chief, Guitar World

Damian is Editor-in-Chief of Guitar World magazine. In past lives, he was GW’s managing editor and online managing editor. He's written liner notes for major-label releases, including Stevie Ray Vaughan's 'The Complete Epic Recordings Collection' (Sony Legacy) and has interviewed everyone from Yngwie Malmsteen to Kevin Bacon (with a few memorable Eric Clapton chats thrown into the mix). Damian, a former member of Brooklyn's The Gas House Gorillas (opens in new tab), was the sole guitarist in Mister Neutron (opens in new tab), a trio that toured the U.S. and released three albums (opens in new tab). He now plays in two NYC-area bands.