Beloved by Pete Townshend and Thin Lizzy’s Scott Gorham, the Gibson Les Paul Deluxe was the top-selling LP model of the early ’70s – but its success didn’t last

Gibson Les Paul Deluxe
(Image credit: Future / Olly Curtis)

Les Paul’s initial tenure as a Gibson signature artist lasted approximately a decade. Having first lent his name to the firm’s 1952 single-cutaway debut solidbody Goldtop, the Les Paul brand was dropped in 1963 when the entire pointed double-cutaway line was redesignated SG.

Throughout the ’60s, single-cutaway Les Pauls were seen in the hands of many a guitar hero, including Keith Richards, Jeff Beck and Eric Clapton. Consequently, these old-style instruments became highly sought-after. 

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Rod Brakes

Rod Brakes is a music journalist with an expertise in guitars. Having spent many years at the coalface as a guitar dealer and tech, Rod's more recent work as a writer covering artists, industry pros and gear includes contributions for leading publications and websites such as Guitarist, Total Guitar, Guitar WorldGuitar Player and MusicRadar in addition to specialist music books, blogs and social media. He is also a lifelong musician.