Cesar Gueikian: “Being at the forefront of innovation and evolution has been part of Gibson heritage for almost 128 years”

Cesar Gueikian
(Image credit: Gibson)

While under previous management, Gibson tried to introduce novel features such as robo-tuners and brass nuts to its 2015 guitar range, something that gave the company a bloody nose in the court of public opinion. Chapter 11 bankruptcy followed, toppling CEO Henry Juszkiewicz from his throne at the head of the company after 32 years. 

Since then, under the leadership of JC Curleigh, the company has focused on the fundamentals of what turned people on to Gibsons in the first place. And a heavily revised and simplified product line-up saw classic mojo given pride of place. The Les Paul Standard ’50s, for example, delivered the vibey, heritage-rooted experience that a lot of people wanted from the company.

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Jamie Dickson

Jamie Dickson is Editor-in-Chief of Guitarist magazine, Britain's best-selling and longest-running monthly for guitar players. He started his career at the Daily Telegraph in London, where his first assignment was interviewing blue-eyed soul legend Robert Palmer, going on to become a full-time author on music, writing for benchmark references such as 1001 Albums You Must Hear Before You Die and Dorling Kindersley's How To Play Guitar Step By Step. He joined Guitarist in 2011 and since then it has been his privilege to interview everyone from B.B. King to St. Vincent for Guitarist's readers, while sharing insights into scores of historic guitars, from Rory Gallagher's '61 Strat to the first Martin D-28 ever made.