“When companies have success, or they have iconic models, we can tend to get lazy... Consumers and artists deserve better – they need to feel like we’re working hard”: How Martin made its groundbreaking Inception acoustic

Martin GPCE Inception Maple
(Image credit: Martin Guitar)

Maple acoustic guitars have long occupied a respectable, if marginal, place in the world of guitar design. As a tonewood, maple is beautiful and abundant and, in fact, it has greater potential as a sustainable material than traditional tonewoods from the tropics. 

And yet, over the years, guitar designers have struggled to open up maple’s voice and grant it attractive richness to complement its natural clarity. Now, however, Martin’s design team think they have found a way to unlock the full potential of maple using deft and innovative design that allows it to reproduce a broad palette of sounds. 

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Jamie Dickson

Jamie Dickson is Editor-in-Chief of Guitarist magazine, Britain's best-selling and longest-running monthly for guitar players. He started his career at the Daily Telegraph in London, where his first assignment was interviewing blue-eyed soul legend Robert Palmer, going on to become a full-time author on music, writing for benchmark references such as 1001 Albums You Must Hear Before You Die and Dorling Kindersley's How To Play Guitar Step By Step. He joined Guitarist in 2011 and since then it has been his privilege to interview everyone from B.B. King to St. Vincent for Guitarist's readers, while sharing insights into scores of historic guitars, from Rory Gallagher's '61 Strat to the first Martin D-28 ever made.