How Martin redefined the acoustic guitar with the SC-13E

Martin SC-13E
(Image credit: Martin Guitar)

A funny thing happens when you plug in an acoustic: even the most John Denver- loving, Kumbaya-humming strummers will suddenly want to play like they’re holding a Charvel San Dimas. It’s something that Fred Greene, vice president of product management at C.F. Martin & Co., has seen time and time again.

“I don’t know if it does something psychological or what, but you plug in your guitar, you expect it to play like an electric guitar. You give up all those acoustic features you’d normally come to expect. Obviously, you don’t need all that acoustic volume when you’re plugging it in, and the whole dynamic and the way you play starts to change.”

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Adam Kovac

Adam is a freelance writer whose work has appeared, aside from Guitar World, in Rolling Stone, Playboy, Esquire and VICE. He spent many years in bands you've never heard of before deciding to leave behind the financial uncertainty of rock'n roll for the lucrative life of journalism. He still finds time to recreate his dreams of stardom in his pop-punk tribute band, Finding Emo.