How the coronavirus pandemic inspired Taylor's American Dream acoustic series

Taylor American Dream Series
(Image credit: Future / Phil Barker)

Taylor Guitars officially started on 15 October 1974. Bob Taylor and his partners, Kurt Listug and Steve Schemmer, had purchased the store where they worked building guitars – the American Dream – from owner Sam Radding. 

They found they couldn’t actually use the name at the time because Sam’s brother who ran an American Dream retail outlet objected, so originally the venture ran under the title Westland Music Company. But they still needed a name for the guitars that they planned to make. 

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Dave Burrluck
Gear Reviews Editor, Guitarist

Dave Burrluck is one of the world’s most experienced guitar journalists, who started writing back in the '80s for International Musician and Recording World, co-founded The Guitar Magazine and has been the Gear Reviews Editor of Guitarist magazine for the past two decades. Along the way, Dave has been the sole author of The PRS Guitar Book and The Player's Guide to Guitar Maintenance as well as contributing to numerous other books on the electric guitar. Dave is an active gigging and recording musician and still finds time to make, repair and mod guitars, not least for Guitarist’s The Mod Squad.