How James Bay made Fender history with his rule-breaking Pink Lemonade Mustang

James Bay playing his Fender Pink Lemonade
(Image credit: Jake Haseldine)

Singer-songwriter James Bay couldn’t be happier with his new guitar. Four years in the making, the Fender Pink Lemonade Mustang is a genuine one-of-a-kind. Here, he talks about the design of this unique electric guitar, and about this forthcoming third album, Leap.

How did the project come about, James?

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Ellie Rogers

Since graduating university with a degree in English, Ellie has spent the last decade working in a variety of media, marketing and live events roles. As well as being a regular contributor to Total Guitar, MusicRadar and, she currently heads up the marketing team of a mid-scale venue in the south-west of England. She started dabbling with guitars around the age of seven and has been borderline obsessed ever since. She has a particular fascination with alternate tunings, is forever hunting for the perfect slide for the smaller-handed guitarist, and derives a sadistic pleasure from bothering her drummer mates with a preference for “f**king wonky” time signatures.