Skip to main content

Brewer of Iron Maiden Trooper Beer Switches to Six-Day Week to Meet Demand

The Sun reports that Robinsons, the Cheshire, England-based brewer of Iron Maiden's Trooper beer, has had to switch to a six-day work week to keep up with demand.

More than 100 countries have applied to stock Maiden's special cask ale. More than 250,000 pints have been pre-sold in the UK alone, ahead of the ale's May 9 release date. According to The Sun, Robinsons is brewing three batches a day for the first time in its 175-year history.

"We haven’t spent a single penny on advertising," said David Bremner of Robinsons. "This is history in the making for brewing."

"I'm a lifelong fan of traditional English ale," says Maiden's Bruce Dickinson on the beer's website, ironmaidenbeer.com. "I thought I'd died and gone to heaven when we were asked to create our own beer. I have to say that I was very nervous: Robinsons are the only people I have had to audition for in 30 years. Their magic has been to create the alchemical wedding of flavor and texture that is Trooper. I love it."

The 4.8 percent-strength Trooper ale is named after the Iron Maiden song "The Trooper," from their 1983 album, Piece Of Mind.

Thank you for reading 5 articles this month*

Join now for unlimited access

US pricing $3.99 per month or $39.00 per year

UK pricing £2.99 per month or £29.00 per year 

Europe pricing €3.49 per month or €34.00 per year

*Read 5 free articles per month without a subscription

Join now for unlimited access

Prices from £2.99/$3.99/€3.49

Since 1980, Guitar World has been the ultimate resource for guitarists. Whether you want to learn the techniques employed by your guitar heroes, read about their latest projects or simply need to know which guitar is the right one to buy, Guitar World is the place to look.