Fender seeks to support emerging musicians and help them navigate the industry with free Artist Playbook

Alex Hall
(Image credit: Robert Chavers)

In a bid to support up-and-coming artists and musicians as they take their first steps towards their musical career, Fender has unveiled its Artist Playbook – a free resource that provides current and up-to-date industry advice.

Split into four sections, the free resource addresses the topics of Social Media, Livestreaming, Release Strategy and Digital Marketing, and guides readers through 17 pages of advice that seeks to help the next generation of electric guitar and acoustic guitar players kickstart their career.

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Matt Owen
Senior Staff Writer, GuitarWorld.com

Matt is a Senior Staff Writer, writing for Guitar World, Guitarist and Total Guitar. He has a Masters in the guitar, a degree in history, and has spent the last 16 years playing everything from blues and jazz to indie and pop. When he’s not combining his passion for writing and music during his day job, Matt records for a number of UK-based bands and songwriters as a session musician.