“The question was, ‘Where would you go to get the ultimate Gibson experience?’ The answer was it didn’t exist – we had to create it”: We went behind the scenes at Gibson Garage London to find out why it’s unlike any other guitar store

Gibson Garage London
(Image credit: Gibson)

The Gibson Garage London – the guitar giant’s first flagship store outside of its Nashville base – opened its doors today and our UK team was on hand for a guided tour of the city’s new guitar mecca, courtesy of Gibson’s Director of Brand Experience, Mark Agnesi.

“I want people to feel like they've walked into Gibson,” says Agnesi. “That they're in Nashville, they walked in and they're seeing not just the guitars, but the history – everything that we're doing right now in one place.”

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Matt Parker
Features Editor, GuitarWorld.com

Matt is Features Editor for GuitarWorld.com. Before that he spent 10 years as a freelance music journalist, interviewing artists for the likes of Total Guitar, Guitarist, Guitar World, MusicRadar, NME.com, DJ Mag and Electronic Sound. In 2020, he launched CreativeMoney.co.uk, which aims to share the ideas that make creative lifestyles more sustainable. He plays guitar, but should not be allowed near your delay pedals.