“You have to be secure in yourself. I'm not intimidated to tell you to buy a Keeley pedal. If that tears my business apart, then my business sucks”: How Josh Scott built one of the world’s leading pedal firms by recommending his rivals
The JHS founder has become the internet’s go-to pedal guru. He tells GW about his pre-pedal days as a pawn-shop gear flipper, the Bad Monkey bubble – and the key to finding genuinely new guitar sounds