Located in London, the new Gibson Garage will follow in the footsteps of the company's premiere Nashville store, and stock a range of products from across the Gibson brand family
(Image credit: Gibson)
Gibson has announced its plans to open up its second Gibson Garage, which will serve as the brand’s first-ever flagship store outside of the US.
The London Gibson Garage, dubbed “a groundbreaking flagship store for all things Gibson Brands”, is scheduled to open its doors in early 2024, and will be situated just off the English Capital’s historic Oxford Street – a tourist-heavy area noted for its retail.
More than 4,500 square feet of space will make up the Garage, which in turn will offer visitors the chance to peruse and play more than 300 electric and acoustic models from a host of Gibson brands, including the Gibson Custom Shop, Epiphone and Kramer.
Furthermore, the brand’s newly revived Maestro pedal range and Mesa/Boogie guitar amp catalogs will also be featured at the Garage.
Speaking of the London Gibson Garage, recently appointed CEO Cesar Gueikian cited the city’s “influential musical ecosystem” and its status as “one of the most cosmopolitan cities in the world” as key factors behind the move.
(Image credit: Gibson)
“When we first began designing the Gibson Garage, our global flagship, we asked ourselves, ‘What do we want our fans to experience when walking into Gibson?’” he reflected. “We imagined an immersive dream space where fans walk in and say, ‘Wow, this is the place that Gibson should have always had!’
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“The Garage we built in Nashville is an exciting place to experience Gibson music and lifestyle through instruments, sound, media, and apparel. The Garage is designed to be a part of the local music community with a live stage featuring performances and events from icons and emerging artists on any given day of the week.
“The Gibson Garage in Nashville has had an extraordinary impact on the music scene in addition to becoming a global music destination and we are thrilled to bring the Garage to London.”
We imagine it might be a similar case with Gibson – the London Garage might yet be the first step in a long road of numerous other Gibson stores, which could open in other major cities around the world.
Matt is a Senior Staff Writer, writing for Guitar World, Guitarist and Total Guitar. He has a Masters in the guitar, a degree in history, and has spent the last 16 years playing everything from blues and jazz to indie and pop. When he’s not combining his passion for writing and music during his day job, Matt records for a number of UK-based bands and songwriters as a session musician.
