Tool’s Justin Chancellor channels his inner child in must-watch promo for his signature Cry Baby

Justin Chancellor
(Image credit: Dunlop / YouTube)

It’s rare that we would describe a gear ad as essential viewing, but Dunlop has come pretty close in its promo for Justin Chancellor’s signature Cry Baby wah. 

We don’t want to give too much away, but the ad combines high production quality, a spurious Christmas story and an amusing script. Watch it now if you don’t want any further spoilers...

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Matt Parker
Features Editor,

Matt is Features Editor for Before that he spent 10 years as a freelance music journalist, interviewing artists for the likes of Total Guitar, Guitarist, Guitar World, MusicRadar,, DJ Mag and Electronic Sound. In 2020, he launched, which aims to share the ideas that make creative lifestyles more sustainable. He plays guitar, but should not be allowed near your delay pedals.