Seymour Duncan Launches Interactive Pickup-Selector Video

Earlier this month, the gang at Seymour Duncan posted a pretty cool interactive video that helps guitarists decide what kind (or kinds) of pickup they might want to "pick up."

The main clip (seen below), which is 44 seconds long, features five photos, labled "Humbucker," "Single-Coil Strat," "Single-Coil Tele," "P-90" and "Acoustic." When you click on any of the photos, you're taken to a new video, which then gives you another series of interactive options, each one leading to an informative demo video of a particular pickup model.

From the company:

"This is a tool that includes a small sample of great video demos to help you find the right pickup. It does not currently work on mobile devices and does not include every pickup."

For more information, visit the Tone Wizard and/or seymourduncan.com.

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Damian Fanelli
Editor-in-Chief, Guitar World

Damian is Editor-in-Chief of Guitar World magazine. In past lives, he was GW’s managing editor and online managing editor. He's written liner notes for major-label releases, including Stevie Ray Vaughan's 'The Complete Epic Recordings Collection' (Sony Legacy) and has interviewed everyone from Yngwie Malmsteen to Kevin Bacon (with a few memorable Eric Clapton chats thrown into the mix). Damian, a former member of Brooklyn's The Gas House Gorillas (opens in new tab), was the sole guitarist in Mister Neutron (opens in new tab), a trio that toured the U.S. and released three albums (opens in new tab). He now plays in two NYC-area bands.